CGI VFX Branding

Crafting an Iconic Video Logo: Behind the Scenes of York Films' NYC-Inspired Animation

In the bustling heart of New York City, where dreams are brought to life on the silver screen, a collaboration between two creative studios was born. York Films teamed up with BluEdge Media, a digital content creation studio, to craft an iconic video logo that would become synonymous with the vibrant energy of the Big Apple. This blog post takes you behind the scenes of this creative venture, revealing the goals, process, and ultimately the stunning outcome that emerged from this partnership.

The Goal: A NYC Icon on the Big Screen

York Films had a lofty goal in mind: they wanted an animation that would embody the very essence of New York City. When displayed on the big screen before a York Films production, this video logo needed to be an undeniable representation of the city that never sleeps. The challenge was to create something iconic, evocative, and unforgettably New York.

Approaching the Project

BluEdge Media took on this challenge with enthusiasm and determination. The first step was to assess the existing title card animation and identify the issues that York Films had with it. The BluEdge team then took the York Films vector logo into Maya, a 3D animation software, and set to work. They animated several versions to provide the client with creative treatment options that would address the original animation's shortcomings.

Throughout the process, the focus was on ensuring the logo was showcased without any obfuscation, a key concern for York Films. This iterative approach involved continuous revisions until the client was completely satisfied.

The Outcome: A Spectacular Showcase

After arriving at the desired motion for the logo, the team turned their attention to creating the overall look and feel. York Films requested a steely metallic logo with a filmic atmosphere. To achieve this, a general bluish hue was incorporated, along with bokeh effects and light shafts to emulate projector lights and camera frustum. The result was a video logo that not only captured the essence of New York but also retained the film industry theme, creating a harmonious fusion of the two.

The client, York Films, couldn't have been more pleased with the final product. The video logo was not just a representation of their brand but a symbol of the city they call home and the industry they thrive in. It was a logo that would set the stage for all their productions, making an impact right from the opening credits.

Takeaways from BluEdge Media

This project was a testament to the importance of listening to the client's evolving vision and ideas. BluEdge Media understood the significance of adapting to York Films' changing feelings and expectations, guiding them towards a final product that truly brought their vision to life.

In the end, the collaboration between York Films and BluEdge Media resulted in an iconic video logo that embodies the spirit of New York City and the magic of the film industry. It serves as a shining example of what can be achieved when creativity, technology, and vision come together in perfect harmony.

As the lights dim and the logo graces the big screen, it's not just a symbol; it's a promise of captivating stories, unforgettable moments, and the magic of cinema, all starting with the iconic video logo crafted by BluEdge Media for York Films.





About BluEdge

BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.

BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.