--- title: "Client Spotlight: Downright Delicious with Denny's" description: BluEdge Media was tasked with creating a realistic syrup consistency, and presenting Denny's menu items as delicious, mouth-watering entrees. image: https://info.bluedge.com/hubfs/Blog%20Images/Dennys%20Spotlight.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/dennys#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [CGI](https://info.bluedge.com/beblog/tag/cgi) [Retouching](https://info.bluedge.com/beblog/tag/retouching) # Client Spotlight: Downright Delicious with Denny's By [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) 10 Jul 2023 [![author](https://info.bluedge.com/hubfs/Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) 10 Jul 2023 - - - The Challenge [Denny's](https://www.dennys.com/) wanted to elevate the way its signature dishes appeared across marketing materials—especially menu covers. The goal was to showcase each item as irresistibly fresh, flavorful, and true to the in-restaurant experience, while also introducing a playful, stylized creative direction. ![Dennys Composite Meals](https://info.bluedge.com/hs-fs/hubfs/Dennys%20Composite%20Meals.jpeg?width=748&height=748&name=Dennys%20Composite%20Meals.jpeg) ### The BluEdge Solution BluEdge Media partnered with Denny’s creative team to bring this new vision to life through [**high-impact CGI imagery**](https://bluedge.com/experiential-marketing/digital-content-creation/cgi/). Using advanced 3D modeling and digital artistry, BluEdge recreated realistic syrup pours that interacted seamlessly with the Denny’s logo, capturing the brand’s warmth and approachability in a new, visually exciting way. To further enhance the campaign, BluEdge digitally reimagined the **Pumpkin Pie Pancakes**, carefully refining every element—from the golden pancake texture to the thick, caramel-like syrup. Other menu items were color-corrected and composited for consistency, ensuring every plate looked freshly served and crave-worthy. ![Syrup-Pour-](https://info.bluedge.com/hs-fs/hubfs/Syrup-Pour-.png?width=1200&height=1598&name=Syrup-Pour-.png) ### The Result The final visuals helped Denny’s marketing team present their menu items in a **more appetizing, modern, and cohesive** way—driving stronger visual appeal across print and digital channels. The enhanced imagery not only captured customers’ attention but also elevated Denny’s overall brand perception by making everyday dishes look indulgent and irresistible. ### Client Benefits - **Reduced production costs:** By leveraging CGI instead of traditional food photography, Denny’s saved time and resources typically spent on large-scale photoshoots and retouching. - **Extended asset value:** The new CGI assets can be easily adapted for multiple uses—menu covers, web banners, digital signage, and social media—creating long-term value and consistency across campaigns. - **Creative flexibility:** BluEdge’s approach allowed Denny’s team to refine and adjust visuals throughout production without the need to reshoot, enabling more creative control and faster turnaround. ![Dennys-on-Demand-scaled-1 (3)](https://info.bluedge.com/hs-fs/hubfs/Dennys-on-Demand-scaled-1%20(3).jpeg?width=2560&height=1919&name=Dennys-on-Demand-scaled-1%20(3).jpeg) ### Looking Ahead Building on the success of this project, BluEdge recommended creating more **CGI-based action imagery** for future campaigns. This strategy would give Denny’s even greater visual flexibility, reduce production timelines, and keep their marketing assets fresh and scalable across all brand platforms.  ### Ready to Start Your Project? - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [CGI](https://info.bluedge.com/beblog/tag/cgi) - [Retouching](https://info.bluedge.com/beblog/tag/retouching) 0 ![Delilah Johnson](https://info.bluedge.com/hubfs/Delilah%20(2).png) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) [![image](https://info.bluedge.com/hubfs/Philadelphia%20Public%20Safety%20Building.jpg)](https://info.bluedge.com/beblog/client-spotlight-philadelphia-public-safety-building-reality-capture) [previous](https://info.bluedge.com/beblog/client-spotlight-philadelphia-public-safety-building-reality-capture) ### [Client Spotlight: Philadelphia Public Safety Building, Reality Capture](https://info.bluedge.com/beblog/client-spotlight-philadelphia-public-safety-building-reality-capture) [![Embrace the 3MF Format for Enhanced 3D Printing Efficiency and Accuracy](https://info.bluedge.com/hubfs/3MF%20Formatting.jpg)](https://info.bluedge.com/beblog/3dprinting-enhance-3mf-format) [next](https://info.bluedge.com/beblog/3dprinting-enhance-3mf-format) ### [Embrace the 3MF Format for Enhanced 3D Printing Efficiency and Accuracy](https://info.bluedge.com/beblog/3dprinting-enhance-3mf-format) #### Related news ### [When should you choose Screen Printing Over Digital Printing?](https://info.bluedge.com/beblog/when-to-choose-screen-printing-vs-digital-printing) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) February 17 2023 [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) ### [How can Packaging Comps and Mockups Streamline your Design Process?](https://info.bluedge.com/beblog/how-can-packaging-comps-and-mockups-streamline-your-design-process) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) July 30 2024 [Branding](https://info.bluedge.com/beblog/tag/branding) ### [5 Tips for Marketers: Get the Best Work Out of Your Creative Partner](https://info.bluedge.com/beblog/getting-the-best-work-from-your-creative-partner) [![image](https://info.bluedge.com/hs-fs/hubfs/Delilah%20(2).png?width=35&height=35&length=35&upsize=true&upscale=true&name=Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) May 15 2023 [Top #](https://info.bluedge.com/beblog/tag/top) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Delilah Johnson", "url" : "https://info.bluedge.com/beblog/author/delilah-johnson" }, "dateModified" : "2025-11-06T16:59:28.075Z", "datePublished" : "2023-07-10T14:00:00.000Z", "headline" : "Client Spotlight: Downright Delicious with Denny's", "image" : [ "https://info.bluedge.com/hubfs/Blog%20Images/Dennys%20Spotlight.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/dennys", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```