--- title: "Client Spotlight: Getting Animated for HBO" description: PRODUCT: A variety of animated posters/ visuals for popular HBO shows, including Westworld, Looking, VICE, and Game of Thrones image: https://info.bluedge.com/hubfs/Blog%20Images/Westworld.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/hbo#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [VFX](https://info.bluedge.com/beblog/tag/vfx) [Branding](https://info.bluedge.com/beblog/tag/branding) # Client Spotlight: Getting Animated for HBO By [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) 17 Feb 2023 [![author](https://info.bluedge.com/hubfs/Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) 17 Feb 2023 - - - ## **Project Overview: Creating Animated Posters and Visuals for [HBO](https://www.hbo.com/)** ## How Did BluEdge Approach This Project? The BluEdge team aimed to create eye-catching promotional videos for four HBO original shows promoting their respective premiere events.   ### Westworld  We created an animated poster to promote the premiere of HBO original show *Westworld.* We created a 3D model of the iconic ring and figure from the opening credits. We then 3D projection-mapped the 2D image of the figure onto our model, and rigged the whole thing: - We animated the the figure to make it appear as if it was breathing - The ring was animated to act as a spinning mechanism - We animated the background elements such as swaying grass to create a more realistic environment   Looking  For this project, we crafted an animated poster. This poster was displayed during the movie's premiere showing on a kiosk outside of the movie theater. This project began with the extracting elements from the original 2D poster provided by HBO. Our team used Adobe Premiere to animate these elements including: - Camera movement - Ocean waves - Neon lighting - Text effects     Vice For VICE, we created an animated poster from the show's key art. A character was modeled, rigged, and posed to run and land in a standstill position. The background and foreground elements were all created and animated from scratch to match the key poster frame. This included the ground elements, explosions, dust debris, and atmosphere.     Game of Thrones This short piece was created for a late-season HBO internal event. At the time, no art or visuals had been released, so much of the artwork was created from scratch. Our goal was to deliver a piece that conveyed the drama and high-stakes of the series' story without giving away any spoilers.         ## What Was The Outcome?   HBO was pleased with each of these projects. These posters all created intrigue for their respective and stayed true to the vibe of each show and movie. ## Takeaways From The BluEdge Team What the BluEdge team took away from this project was that with a little ingenuity, any 2D medium can come to life in a 3D VFX medium.     ---   ***About BluEdge*** *BluEdge is a national provider of comprehensive *[*Business Technology Solutions and Experiential Marketing Services.*](http://bluedge.com/)*We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.* *BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.*   ---   ### Have A Project In Mind? Contact us. We'd love to learn more about your project and find out if we'd be good partners.     ---   - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [VFX](https://info.bluedge.com/beblog/tag/vfx) - [Branding](https://info.bluedge.com/beblog/tag/branding) 0 ![Delilah Johnson](https://info.bluedge.com/hubfs/Delilah%20(2).png) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) [![image](https://info.bluedge.com/hubfs/Blog%20Images/Giats%20Veterans.jpg)](https://info.bluedge.com/beblog/client-spotlight-ny-giants) [previous](https://info.bluedge.com/beblog/client-spotlight-ny-giants) ### [Client Spotlight: Honoring our Veterans with the New York Giants](https://info.bluedge.com/beblog/client-spotlight-ny-giants) [![6 Reasons You'll Love Working with BluEdge Media](https://info.bluedge.com/hubfs/Blog%20Images/why%20youll%20love%20BE%20Media.jpg)](https://info.bluedge.com/beblog/6-reasons-youll-love-working-with-bluedge-media) [next](https://info.bluedge.com/beblog/6-reasons-youll-love-working-with-bluedge-media) ### [6 Reasons You'll Love Working with BluEdge Media](https://info.bluedge.com/beblog/6-reasons-youll-love-working-with-bluedge-media) #### Related news ### [What is Visual Merchandising in Retail?](https://info.bluedge.com/beblog/what-is-visual-merchandising-in-retail) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) September 18 2023 [Retail Graphics](https://info.bluedge.com/beblog/tag/retail-graphics) ### [Client Spotlight: Honoring our Veterans with the New York Giants](https://info.bluedge.com/beblog/client-spotlight-ny-giants) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) February 17 2023 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Ours to Make: 500 Assets in 5 weeks for Instagram.](https://info.bluedge.com/beblog/ours-to-make-500-assets-in-5-weeks-for-instagram) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) February 24 2023 [Case Study](https://info.bluedge.com/beblog/tag/case-study) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Delilah Johnson", "url" : "https://info.bluedge.com/beblog/author/delilah-johnson" }, "dateModified" : "2024-01-19T19:46:06.496Z", "datePublished" : "2023-02-17T20:43:28.000Z", "headline" : "Client Spotlight: Getting Animated for HBO", "image" : [ "https://info.bluedge.com/hubfs/Blog%20Images/Westworld.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/hbo", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```