Case Study 3D Architecture CGI

Client Spotlight: River's Edge Luxury Retirement

Client: Seiden Advertising for River's Edge Luxury Retirement


What Was The Goal? 

Seiden Advertising wanted to begin advertising rentals in their client River Edge's, new luxury retirement community. The problem? The community didn't exist yet. Though construction plans were in the works, there was no actual building to show off, no apartments to tour. Seiden approached the BluEdge Team to assist them with the architectural visualization process.
Original Drone Shot
CGI Elements Superimposed

How Did BluEdge Approach This Project?

The BluEdge Team, specifically our Media experts, decided to use CGI to create realistic 3D renderings of the future building.
This process began with a drone photo shoot. We partnered with 929Media to capture images of the vacant property that the community would eventually be built upon. Using these photos as well as architect-supplied structural design plans, our in-house artists begin building a 3D model of the building in a realistic and compelling setting. In addition to using CGI to create the structure, our team also touched up the drone imagery to create an idealistic view of the future community including:
  • Removing existing elements
  • Eliminating imperfections
  • Smoothing out the surrounding area

What Was The Outcome?

Seiden Advertising received breathtaking imagery to use in their marketing materials. Although the building had not yet been constructed, Seiden was able to show off their clients future property and began to sell off units. 



Takeaways From The BluEdge Team

Our team is made up on individuals who, on their own, are incredibly talented in their respective fields. However, it's when you combine all of these different disciplines into one project that you can create something truly spectacular.



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About BluEdge

BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.

BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.