Architectural design firm, Ewing Cole, approached us with the challenge of producing and installing the experiential graphics for Rutgers University's three-story Rodkin Academic Success Center (RASC.)
Challenges
In order to create dynamic & engaging graphics, Ewing Cole designed pieces that included dimensional graphics, backlighting, overprints, gradations, and varying textures. It was of the utmost importance for BluEdge to stay true to Rutgers brand colors. Matching colors across different materials and under different lighting scenarios is hugely challenging, particularly when working with reds and grays. We utilized our Pantone light booth to simulate the different environments, ensuring the color scheme appeared the same throughout all of RASC.
Results
BluEdge was able to bring Ewing Cole's design to life, creating an on-brand, immersive environment for Rutgers University's Rodkin Academic Success Center.
About BluEdge
BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.
BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.
