American luxury homebuilders, Toll Brothers, recently branched out into new markets with a cross-country expansion.
With new locations opening in multiple states (Connecticut, Georgia, Massachusetts, New Jersey, Pennsylvania, Florida, New York, Maryland, Virginia, and Michigan), it was important for Toll Brothers to find an established partner who could offer a turnkey graphics solution.
Toll Brothers Design Studio, New Jersey
Graphics Created
- Interior & Exterior Signage
- SEG Frames with Sound Dampening Panels
- Privacy Panels
- Dimensional Signage
- Contour-Cut Vinyl Graphics
- Acrylic Signage
- Sample Displays
Toll Brothers Design Studio, Michigan
Challenges
All of Toll Brothers' new locations allow homeowners the chance to select different materials & hardware for their home remodeling projects. Typically, a Toll Brothers location falls into one of two categories:
- Sales Centers: These locations are designed to serve the specific community in which they are located. They typically offer a more limited selection.
- Design Studios: These locations serve several nearby communities. They offer higher-end selections when compared to Sales Centers.
Toll Brothers Sales Center, New Jersey
The main challenge with this project was creating a consistent brand experience throughout the various locations. While every space did have to adhere to the same brand guidelines, they each also had their own unique requirements that had to be addressed onsite. For example, BluEdge had to come up with a solution for the display the "barn door" sample boards so that they appeared level in an unleveled location while also remaining in place. Another onsite challenge we faced was how to utilize our graphics in a way that improved noise control in one particular location. We came up with the idea to place sound panels behind SEG fabric graphics. This not only disguised the panels, but also greatly dampened sound throughout the space as confirmed by a sound machine.
Toll Brothers Design Studio, Georgia
Results
BluEdge utilized the combined forces of our New Jersey and Pennsylvania facilities to bring Toll Brothers’ vision to life. Spending anywhere from half a day to 3 days onsite, we were able to create a cohesive environmental graphics experience in Toll Brothers locations across the country, while still allowing for each setting to have a unique identity.
Toll Brothers Design Studio, Connecticut
About BluEdge
BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.
BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.
