Case Study Experiential Graphics Branding

Transforming Store Windows: Jones Road Cosmetics' Grand Entrance

Jones Road Beauty


In the bustling streets of New York City's Greenwich Village, a high-end cosmetics company was about to make its mark. Jones Road, founded by the former CEO of Bobbi Brown Cosmetics, was preparing for the highly anticipated opening of its first retail location. To create a buzz and maintain an air of secrecy during the construction phase, Jones Road our expertise! 

Setting the Stage:

With the goal of announcing the upcoming opening while blocking the public's view of the interior during construction, BluEdge was tasked with printing and installing window graphics that would entice passersby while maintaining an element of mystery. The project required materials that could be applied second surface, specifically self-adhesive clear window film, which would allow for easy installation and removal.

The Process: 

On February 1st, 2023, the installation team began work at the store, located at 37th Greenwich Ave in NYC. Within a span of 4-5 hours, our teams meticulously placed the self-adhesive clear window film on the store windows, effectively blocking out the public's view while construction progressed within.



Jones Road

Overcoming Challenges:

While the project itself proceeded smoothly, BluEdge's expertise proved invaluable in advising Jones Road on the choice of materials and installation techniques. By suggesting the placement of the window film on the inside of the windows, BluEdge ensured that the winter weather would not hinder the installation process. This proactive approach by BluEdge demonstrated their commitment to solving challenges and meeting their client's needs.

Continued Support:

Post-installation, BluEdge's collaboration with Jones Road continued. As the opening day drew closer, the team worked on an updated window installation for March, further enhancing the store's visual appeal. By providing ongoing support and delivering exceptional service, BluEdge will continue their position as a trusted partner for Jones Road.

Client Satisfaction:

Jones Road expressed their gratitude for BluEdge's fast and efficient work, acknowledging the successful completion of the project. The client's happiness and satisfaction validated our commitment to excellence.




Want to learn more about Comps & Mockups

Send us a message and one of our experts will get back to you shortly.





About BluEdge

BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.

BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.