Client Spotlight: Zeus McNamara

Experiential graphics are a great way to give a space some big personality. Depending upon the materials used, graphics can be used to rapidly change the feel of an environment, giving returning visitors a brand-new experience. Brooklyn-based marketing agency, Zeus McNamara, decided to bring some visual drama to their client, the Market Line’s lower level entrance. Towards the end of 2022, BluEdge was approached by Zeus Mcnamara to produce and install wall and floor graphics for their client that would be changed out 3 times over a short period.

Production Process

Our creative graphics experts in New Jersey worked to produce the vibrant experiential graphics. The wall graphics for this project were printed on 13 oz. stretch vinyl while the floor graphics were printed on a non-skid material. The team paid careful attention during the prepress process to ensure that the graphics’ colors matched across all panels and pieces, regardless of what material it was printed on or what machine produced it.

Installation Process

In order to minimize our disruption of the Market Line crowd, BluEdge installers began their work at 7:00 am, before opening. Within three hours, our team completed the install, leaving behind a bold image of delicious ramen. Later on, our installers deinstalled the original graphics, and put up a brand new set. They then repeated the whole process one more time. 

Takeaway

Through the use of eye-catching, colorful graphics, a brand can make a big impact in a small space.