Client Spotlight: Honoring our Veterans with the New York Giants

Background

The NY Giants displayed their year-round commitment to “Salute to Service”, honoring retired military members. Their event activation was set in the MetLife Stadium, the Sunday after Veteran’s Day, November 13, 2022. The concept was to create a “Thank you” wall mural to honor retired military members.

Our Goal?

For the activation, the NY Giants needed large print graphic displays, murals, and applicates (personal stickers that honored retired members’ branch of service). The Applicates were attached to the mural, so retired military, their family members, and others could write in their names and take photos in front of the mural with the NY Giants team.

Production Process:

The products created:

• Wall Mural

• Custom Decals

The Wall Mural was 22ft tall and 50ft wide and was created using vinyl window film with a matte lamination.

The Custom Decal was a small handout, printed and branded for the unit of service that the retired military members were in. The final printed vinyl was 4” X 6.” We used the Vutek R5 printer for developing the Mural and the HP 350 printer to create the temporary decal. Inkjet imaging with UV inks were utilized throughout the production process.

Installation process:

The installation took place at the MetLife stadium, and the graphics were wrapped on the walls. The mount of window film was dampened, to ensure higher quality installation. The installation process took about seven hours, from start to finish. The following week, our team helped with deinstallation.

Challenges:

It was a complicated application due to the geometry of the surface/structure being wrapped. The structure itself was not meant to hold a continuous mural, so the file preparation and final application was more complex than expected.

Additionally, this project was difficult to install due to the cold weather conditions and other elements that made installing the façade more challenging. Despite the obstacles, our team was able to achieve the NY Giant’s vision for their ceremony.

Takeaways:

After the installation process was completed, the client was very pleased with the final product. Our dedication to this project surely paid off. Here is a quote from our client that demonstrates the level of excitement towards our hard work:

“Thank you for standing out on the cold, it came out amazing, made a lot of service men and women extremely happy.”

Overall, our team felt this project to be rewarding when we received ample positive feedback and gratitude from the client. Our team is eager to be challenged with similar projects in the future. Another successful project in the books!

About BluEdge

BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.

BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.