Case Study Experiential Graphics

Philadelphia Airport Amberella Experiential Art Installation

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Background

Street Artist, Amberella, was tasked with conceptualizing an installation for Philadelphia International Airport. Her piece, FOLLOW UR HEART, is a vibrant think piece which encourages its viewers to DREAM IT, and BELIEVE IT.

Amberella_full display_low res_AFollow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.

Challenges

This bold installation was a departure from Amberella's usual graffiti and sticker based works. As such, she needed a partner to bring the trippy vision to life. BluEdge was brought in to aid in the manufacturing process. The first challenge was selecting the right materials. In collaboration with the artist, we selected 8 differently colored mirrored acrylics from which to cut out the 99 hearts required for the installation. The next challenge was to actually cut out the hearts and messaging:
  • Due to the fragility of the chosen material, it was crucial to ensure that the CNC-router was perfectly set up to carve out the delicate messaging
  • The work area had to remain spotless to avoid scratching the mirrored surface

Amberella_ Gold_Silver hearts

Follow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.


Results

3D elements paired with wide format graphics came together to create FOLLOW UR HEART. Installed in terminal C-D connector of the Philadelphia International Airport, this piece encouraged viewers to DREAM IT and BELIEVE IT. The reflective material inspires travelers to look in the mirror and relate the message to each one’s personal journey.
 

 

  The sky truly is the limit and the power we have within us is infinite.
-Amberella
 

 

Amberella_hearts_multicolor-1

Follow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.

 

 

 

About BluEdge

BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.

BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.

 

 

 

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Desireé Olivera-Medina
Desireé Olivera-Medina

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