--- title: Philadelphia Airport Amberella Experiential Art Installation description: Graphics printer Philadelphia, pairs 3D & wide format graphics to create FOLLOW UR HEART in terminal CD connector of the Philadelphia International Airport image: https://info.bluedge.com/hubfs/Blog%20Images/Philadelphia%20Airport.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/client-spotlight-dibruno-experiential-graphics-0-0-0#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) # Philadelphia Airport Amberella Experiential Art Installation By [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 3 Apr 2023 [![author](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 3 Apr 2023 - - - #### Background Street Artist, Amberella, was tasked with conceptualizing an installation for Philadelphia International Airport. Her piece, FOLLOW UR HEART, is a vibrant think piece which encourages its viewers to DREAM IT, and BELIEVE IT. ![Heart shaped colored signs positioned in a display window of an airport walkway.](https://info.bluedge.com/hs-fs/hubfs/Amberella_full%20display_low%20res_A.jpg?width=1489&name=Amberella_full%20display_low%20res_A.jpg)*Follow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.* #### Challenges This bold installation was a departure from Amberella's usual graffiti and sticker based works. As such, she needed a partner to bring the trippy vision to life. BluEdge was brought in to aid in the manufacturing process. The first challenge was selecting the right materials. In collaboration with the artist, we selected 8 differently colored mirrored acrylics from which to cut out the 99 hearts required for the installation. The next challenge was to actually cut out the hearts and messaging: - Due to the fragility of the chosen material, it was crucial to ensure that the CNC-router was perfectly set up to carve out the delicate messaging - The work area had to remain spotless to avoid scratching the mirrored surface ![gold and silver aspirational hearts display.](https://info.bluedge.com/hs-fs/hubfs/Amberella_%20Gold_Silver%20hearts.jpg?width=1514&name=Amberella_%20Gold_Silver%20hearts.jpg) *Follow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.* #### Results 3D elements paired with wide format graphics came together to create FOLLOW UR HEART. Installed in terminal C-D connector of the Philadelphia International Airport, this piece encouraged viewers to DREAM IT and BELIEVE IT. The reflective material inspires travelers to look in the mirror and relate the message to each one’s personal journey.       *The sky truly is the limit and the power we have within us is infinite.* *-Amberella*     ![Heart shaped shiny colored signs with inspirational quotes cut into them.](https://info.bluedge.com/hs-fs/hubfs/Amberella_hearts_multicolor-1.jpg?width=1393&name=Amberella_hearts_multicolor-1.jpg "Heart shaped shiny colored signs with inspirational quotes cut into them.") *Follow UR Heart, 2019 by Amberella in Terminal C-D connector of Philadelphia International Airport. Photograph courtesy of Philadelphia International Airport.*     ---   ***About BluEdge*** *BluEdge is a national provider of comprehensive *[*Business Technology Solutions and Experiential Marketing Services.*](http://bluedge.com/)*We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.* *BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.*   ---     ### Have an Experiential Project in Mind? Send us a message and one of our experts will get back to you shortly.   ---     - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) 0 ![Desireé Olivera-Medina](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [![image](https://info.bluedge.com/hubfs/Blog%20Images/3D%20Printing%20Glossary.jpg)](https://info.bluedge.com/beblog/how-to-speak-3d-designer) [previous](https://info.bluedge.com/beblog/how-to-speak-3d-designer) ### [Speak Like a Pro: A Beginner's Guide to 3D Printing Vocabulary](https://info.bluedge.com/beblog/how-to-speak-3d-designer) [![BE Empowered: Celebrating The Women of BluEdge](https://info.bluedge.com/hubfs/Women%20of%20BluEdge.jpg)](https://info.bluedge.com/beblog/be-empowered-celebrating-the-women-of-bluedge) [next](https://info.bluedge.com/beblog/be-empowered-celebrating-the-women-of-bluedge) ### [BE Empowered: Celebrating The Women of BluEdge](https://info.bluedge.com/beblog/be-empowered-celebrating-the-women-of-bluedge) #### Related news ### [Client Spotlight: Philadelphia Public Safety Building, Reality Capture](https://info.bluedge.com/beblog/client-spotlight-philadelphia-public-safety-building-reality-capture) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) July 17 2023 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Welcome Our New Associates: David McRae and Jake McSherry](https://info.bluedge.com/beblog/welcome-our-new-associates-david-mcrae-and-jake-mcsherry) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) January 28 2025 [Associate Spotlight](https://info.bluedge.com/beblog/tag/associate-spotlight) ### [Client Spotlight: Experiential Graphics for Rodkin Academic Success Center at Rutgers University](https://info.bluedge.com/beblog/client-spotlight-rutgers-university-experiential-graphics) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) May 10 2022 [Case Study](https://info.bluedge.com/beblog/tag/case-study) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Desireé Olivera-Medina", "url" : "https://info.bluedge.com/beblog/author/desireé-olivera-medina" }, "dateModified" : "2025-01-20T20:50:42.225Z", "datePublished" : "2023-04-03T10:00:00.000Z", "headline" : "Philadelphia Airport Amberella Experiential Art Installation", "image" : [ "https://info.bluedge.com/hubfs/Blog%20Images/Philadelphia%20Airport.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/client-spotlight-dibruno-experiential-graphics-0-0-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```