--- title: "Transforming Spaces with Custom Signage: The White Horse Wine and Spirits Project" description: Transforming spaces with custom signage for White Horse Wine and Spirits project. Learn how BluEdge created stunning interior graphics and retail signage for a premier liquor store in Absecon, NJ. image: https://info.bluedge.com/hubfs/White%20Horse%20Wine%20and%20Spirits%20(2).jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/transforming-spaces-with-custom-signage-the-white-horse-wine-and-spirits-project#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Interior Graphics](https://info.bluedge.com/beblog/tag/interior-graphics) [Retail Graphics](https://info.bluedge.com/beblog/tag/retail-graphics) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) [Fabrication](https://info.bluedge.com/beblog/tag/fabrication) # Transforming Spaces with Custom Signage: The White Horse Wine and Spirits Project By [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 9 Jul 2024 [![author](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 9 Jul 2024 - - - ## Introduction We pride ourselves on transforming spaces and creating unique, impactful visual experiences for our clients. We recently had the pleasure of working with [True Hand Society](https://truehandsociety.com/design) to create custom signage for [White Horse Wine and Spirits](https://www.whitehorsewine.com/), a premier wine and liquor store in Absecon, NJ. True Hand Society discovered BluEdge through a lucky visit to the [DiBruno Bros](https://dibruno.com/locations/wayne/) store, where they were impressed by the distinctive signage. Intrigued by the quality and design, they did a Google search and found us through our [Di Bruno case study](https://info.bluedge.com/beblog/client-spotlight-dibruno-experiential-graphics), which ultimately resulted in a collaboration. - ![White Horse Wine and Spirits distinctive "spirits" signes.](https://info.bluedge.com/hs-fs/hubfs/IMG_3734-1.jpg?width=720&height=960&name=IMG_3734-1.jpg) - ![White Horse Wine and Spirits far view of "spirits" sign.](https://info.bluedge.com/hs-fs/hubfs/IMG_3725-1.jpg?width=720&height=540&name=IMG_3725-1.jpg) ## Scope of Work The goal was to create a visually stunning and functional interior highlighting different store sections while maintaining a cohesive aesthetic. Our team worked closely with True Hand Society to bring their vision to life. The project was completed in two phases: #### Phase 1: December 2023 White Horse Wine and Spirits wanted Phase 1 completed so it could open up to clients preparing for their New Year's Eve celebrations. Four different types of signage were created to address signage language and hierarchy: - First tier: four-sided, hanging light boxes made from white acrylic with vinyl lettering - Second-tier: product category signage, printed directly to plywood - Third tier: "table-top" signage, displaying more specific product categories - Fourth tier: miniature "table-top" signage displaying the country of origin #### Phase 2: April 2024 The marquee was installed as the second phase. Due to time constraints, this could not be completed in the first phase. Materials and Equipment Used - Materials: Plywood, acrylic, vinyl, custom metal fabrication - Equipment: Direct-to-print technology, routers ## ![light wine wooden sign made of light wood with black block lettering.](https://info.bluedge.com/hs-fs/hubfs/IMG_3739.jpg?width=720&height=540&name=IMG_3739.jpg) ## Our Approach #### Initial Survey and Collaboration We began by conducting a detailed site survey. We shared this with True Hand Society, who provided an inspiration packet that guided our design and installation process. #### Customization The signage needed to be customized to fit precisely with the existing shelves. This included creating wooden shelf toppers and custom metal hardware. The light boxes were made from white acrylic with black vinyl and were four-sided to provide visibility from all angles. #### Two-Phase Installation Due to the tight timeline, the project was split into two phases. The first phase involved installing the light boxes and wooden shelf toppers, ensuring they were ready for the New Year. The second phase focused on the marquee and additional signage for the grand opening in April. #### Post-Installation We provided additional metal fabrication for the store’s sit-down restaurant portion, demonstrating our ongoing commitment to client satisfaction. - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/Unknown-6-2.jpeg?width=640&height=480&name=Unknown-6-2.jpeg) - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/Unknown-5-2.jpeg?width=640&height=480&name=Unknown-5-2.jpeg) - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/Unknown-3-2.jpeg?width=640&height=480&name=Unknown-3-2.jpeg) - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/IMG_3737.jpg?width=540&height=720&name=IMG_3737.jpg) - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/IMG_3735.jpg?width=540&height=720&name=IMG_3735.jpg) - ![White Horse Wine and Spirits. Image of signs created.](https://info.bluedge.com/hs-fs/hubfs/IMG_3730.jpg?width=540&height=720&name=IMG_3730.jpg) ## The Marquee One of the project's most challenging aspects was installing a large marquee onto an existing counter that was not part of the original design plan. This required an innovative approach to ensure a seamless fit. To achieve the necessary precision, The True Hand Society and BluEdge team created a detailed paper template of the marquee. This template ensured that the marquee would fit perfectly onto the counter. We used the template during the construction phase, allowing the client to build around it. This meticulous approach ensured that when it came time to install the marquee, it fit within 0 tolerance, demonstrating our commitment to precision and craftsmanship. ![White Horse Wine and Spirits. Signage of menu above food stall inside market building. front view](https://info.bluedge.com/hs-fs/hubfs/image1.jpeg?width=4032&height=3024&name=image1.jpeg) - ![White Horse Wine and Spirits. Signage of menu above food stall inside market building. left side view](https://info.bluedge.com/hs-fs/hubfs/image0.jpeg?width=4032&height=3024&name=image0.jpeg) - ![White Horse Wine and Spirits. Signage of menu above food stall inside market building. right side view](https://info.bluedge.com/hs-fs/hubfs/image2.jpeg?width=4032&height=3024&name=image2.jpeg) - ![White Horse Wine and Spirits. Signage of menu above food stall inside market building. front view during installation.](https://info.bluedge.com/hs-fs/hubfs/Unknown-1-3.jpeg?width=640&height=480&name=Unknown-1-3.jpeg) ## Outcome The 32,000 square-foot store now boasts stunning light boxes and custom signage that enhance the shopping experience. The wooden shelf toppers and custom metal hardware seamlessly blend with the store’s aesthetic, providing clear and attractive signage for different wine and liquor sections. For more information on our services and to see other case studies, visit [bluedge.com](https://bluedge.com/experiential-marketing/) - [Interior Graphics](https://info.bluedge.com/beblog/tag/interior-graphics) - [Retail Graphics](https://info.bluedge.com/beblog/tag/retail-graphics) - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) - [Fabrication](https://info.bluedge.com/beblog/tag/fabrication) 0 ![Desireé Olivera-Medina](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [![image](https://info.bluedge.com/hubfs/Streamlining%20Marketing%20Efforts%20With%20Digital%20Storefronts%20For%20Print%20Materials%20And%20Company%20Swag.png)](https://info.bluedge.com/beblog/streamlining-marketing-efforts-with-digital-storefronts-for-print-materials-and-company-swag) [previous](https://info.bluedge.com/beblog/streamlining-marketing-efforts-with-digital-storefronts-for-print-materials-and-company-swag) ### [Streamlining Marketing Efforts with Digital Storefronts for Print Materials and Company Swag](https://info.bluedge.com/beblog/streamlining-marketing-efforts-with-digital-storefronts-for-print-materials-and-company-swag) [![The Barbarian Group x NYON x AMEX](https://info.bluedge.com/hubfs/American%20Express%20X%20New%20York%20or%20Nowhere.jpg)](https://info.bluedge.com/beblog/the-barbarian-group-x-nyon-x-amex-0) [next](https://info.bluedge.com/beblog/the-barbarian-group-x-nyon-x-amex-0) ### [The Barbarian Group x NYON x AMEX](https://info.bluedge.com/beblog/the-barbarian-group-x-nyon-x-amex-0) #### Related news ### [Client Spotlight: La Peer Hotel: Transformations by David Van Eyssen](https://info.bluedge.com/beblog/transformations-david-van-eyssen-la-peer-hotel) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) June 19 2023 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Unlocking the Power of Digital Signage Without the Technical Headaches](https://info.bluedge.com/beblog/unlocking-the-power-of-digital-signage-without-the-technical-headaches) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) September 11 2024 [Business Technologies](https://info.bluedge.com/beblog/tag/business-technologies) ### [Why Choose Viewneo Smart Digital Signage for your Business](https://info.bluedge.com/beblog/why-choose-viewneo-smart-digital-signage-for-your-business) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) August 6 2024 [Business Technologies](https://info.bluedge.com/beblog/tag/business-technologies) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Desireé Olivera-Medina", "url" : "https://info.bluedge.com/beblog/author/desireé-olivera-medina" }, "dateModified" : "2025-01-22T17:25:09.424Z", "datePublished" : "2024-07-09T04:15:00.000Z", "headline" : "Transforming Spaces with Custom Signage: The White Horse Wine and Spirits Project", "image" : [ "https://info.bluedge.com/hubfs/White%20Horse%20Wine%20and%20Spirits%20(2).jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/transforming-spaces-with-custom-signage-the-white-horse-wine-and-spirits-project", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```