--- title: The Barbarian Group x NYON x AMEX description: BluEdge Media collaborated with American Express, NYON, and The Barbarian Group to deliver rush retouching for the IDLEWILD Collection, leading to a successful launch and sold-out collection. image: https://info.bluedge.com/hubfs/American%20Express%20X%20New%20York%20or%20Nowhere.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/the-barbarian-group-x-nyon-x-amex-0#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [Retouching](https://info.bluedge.com/beblog/tag/retouching) [Branding](https://info.bluedge.com/beblog/tag/branding) # The Barbarian Group x NYON x AMEX By [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 1 Jul 2024 [![author](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 1 Jul 2024 - - - ### Introducing the IDLEWILD Collection Throwback to when our Media Team had the opportunity to work on an exciting project with [American Express](https://www.americanexpress.com/us/?inav=us-rd) and [New York or Nowhere](https://newyorkornowhere.com/?gad_source=1&gclid=CjwKCAjwp4m0BhBAEiwAsdc4aLuroI3FdV4dE3EXCJDwP1Y68_7ojZEkezYSo0-1fZ2ggDVm4ywHkhoC5I8QAvD_BwE) for The [Barbarian Group](https://www.wearebarbarian.com/). The focus was on the IDLEWILD Collection, a luxury travelwear line from NYON, and we were glad to contribute. - ![The Barbarian Group x NYON and AMEX collaboration merchandise top.](https://info.bluedge.com/hs-fs/hubfs/Screen-Shot-2022-05-13-at-1.21.03-PM.png?width=1486&height=1486&name=Screen-Shot-2022-05-13-at-1.21.03-PM.png) - ![The Barbarian Group x NYON and AMEX collaboration merchandise black jumper](https://info.bluedge.com/hs-fs/hubfs/Screen-Shot-2022-05-13-at-1.20.05-PM.png?width=1386&height=1486&name=Screen-Shot-2022-05-13-at-1.20.05-PM.png) - ![The Barbarian Group x NYON and AMEX collaboration merchandise cream sweats.](https://info.bluedge.com/hs-fs/hubfs/Screen-Shot-2022-05-13-at-1.20.51-PM.png?width=1486&height=1486&name=Screen-Shot-2022-05-13-at-1.20.51-PM.png) ### The Goal Our task was to complete rush retouching for a time-sensitive campaign. We needed to retouch 40 images, using supplied Illustrator art to “screen print” logos onto casual clothing items. These images were to be shared with AMEX’s Instagram followers to vote on their favorite styles. ### BluEdge Media’s Approach The Barbarian Group approached us for this project, asking us to create images with screen-printed logos for NYON’s new travelwear collection. Following the agency's style guides, we carefully placed the logos on various clothing items like T-shirts, sweatshirts, and sweatpants. We also balanced the colors on all logos and backgrounds to ensure a cohesive final look. - ![The Barbarian Group x NYON and AMEX collaboration merchandise black sweater.](https://info.bluedge.com/hs-fs/hubfs/Screen-Shot-2022-05-13-at-1.20.23-PM.png?width=1486&height=1486&name=Screen-Shot-2022-05-13-at-1.20.23-PM.png) - ![The Barbarian Group x NYON and AMEX collaboration merchandise white top.](https://info.bluedge.com/hs-fs/hubfs/Screen-Shot-2022-05-13-at-1.23.20-PM.png?width=1486&height=1486&name=Screen-Shot-2022-05-13-at-1.23.20-PM.png) ### The Outcome The project launched on AMEX's Instagram and received a positive response. After the voting phase, NYON launched the collection on social media, and the inventory sold out in under two days. It was a success for both AMEX and NYON. ### Takeaways from the BluEdge Media Team Despite the tight timeline and heavy workload, the BluEdge Media team worked efficiently to meet the challenge. Our retouching skills were key in completing this project successfully. NYON and The Barbarian Group were pleased with the results, and we look forward to future collaborations.   Sources: [American Express / Membership Week](https://wearebarbarian.com/case-studies/amex-nyon/)  - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [Retouching](https://info.bluedge.com/beblog/tag/retouching) - [Branding](https://info.bluedge.com/beblog/tag/branding) 0 ![Desireé Olivera-Medina](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [![image](https://info.bluedge.com/hubfs/White%20Horse%20Wine%20and%20Spirits%20(2).jpg)](https://info.bluedge.com/beblog/transforming-spaces-with-custom-signage-the-white-horse-wine-and-spirits-project) [previous](https://info.bluedge.com/beblog/transforming-spaces-with-custom-signage-the-white-horse-wine-and-spirits-project) ### [Transforming Spaces with Custom Signage: The White Horse Wine and Spirits Project](https://info.bluedge.com/beblog/transforming-spaces-with-custom-signage-the-white-horse-wine-and-spirits-project) [![6 ways Experiential Graphics impact Healthcare Environments](https://info.bluedge.com/hubfs/Healthcare.jpg)](https://info.bluedge.com/beblog/6-ways-experiential-graphics-impact-healthcare-environments) [next](https://info.bluedge.com/beblog/6-ways-experiential-graphics-impact-healthcare-environments) ### [6 ways Experiential Graphics impact Healthcare Environments](https://info.bluedge.com/beblog/6-ways-experiential-graphics-impact-healthcare-environments) #### Related news ### [Client Spotlight: Heaven Hill CGI Work](https://info.bluedge.com/beblog/heaven-hill) [![image](https://info.bluedge.com/hs-fs/hubfs/Delilah%20(2).png?width=35&height=35&length=35&upsize=true&upscale=true&name=Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) September 6 2022 [Retail Graphics](https://info.bluedge.com/beblog/tag/retail-graphics) ### [Case Study: Heaven Hill – Grain to Glass Whiskey](https://info.bluedge.com/beblog/case-study-heaven-hill-larceny-whiskey) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) January 21 2025 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Hot Wheels X Daniel Arsham - Transforming Play into Art](https://info.bluedge.com/beblog/client-spotlight-hot-wheels-x-daniel-arsham-transforming-play-into-art) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) January 23 2024 [Case Study](https://info.bluedge.com/beblog/tag/case-study) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Desireé Olivera-Medina", "url" : "https://info.bluedge.com/beblog/author/desireé-olivera-medina" }, "dateModified" : "2025-01-22T17:28:57.495Z", "datePublished" : "2024-07-01T21:51:45.000Z", "headline" : "The Barbarian Group x NYON x AMEX", "image" : [ "https://info.bluedge.com/hubfs/American%20Express%20X%20New%20York%20or%20Nowhere.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/the-barbarian-group-x-nyon-x-amex-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```