In today's digital landscape, businesses need advanced solutions to effectively capture and engage their audience. Smart digital signage is one of the many methods that businesses use to communicate dynamically and interactively with their audience in real-time. Among the various options of digital signage solutions available, viewneo stands out as a leader in the field. That’s why we, BluEdge, have partnered with viewneo to bring advanced digital signage solutions to businesses across North America. From single screens to multi-screen installations, AI-powered content personalization, and more, the creative possibilities with viewneo in helping transform how businesses communicate information are endless.
What is Smart Digital Signage?
Smart digital signage is not just about displaying content, it’s about creating an engaging, real-time communication platform. Unlike traditional signage, smart digital signs are interactive, customizable, and capable of integrating with various data sources to present timely and relevant information. These solutions are ideal for a wide range of environments, including retail, corporate, educational, and hospitality settings. By delivering targeted messages that resonate with specific audiences, smart digital signage enhances the overall experience for both customers and stakeholders.
What makes viewneo Different?
You may wonder what exactly sets viewneo apart from other digital signage solutions. viewneo is an integrated system comprising both hardware and software components that enable users to display digital content, whether it's images, videos, or interactive media, on any monitor or TV screen. Another distinguishing factor of viewneo is its cloud-based content management system (CMS), which offers unparalleled control and flexibility. You can be managing a single screen or hundreds across the globe on a centralized platform, update content and adjust playback behavior instantly within one space.
Benefits of Choosing viewneo
1. Scalable Solutions
One of the standout features of viewneo is its scalability. Whether you’re a small business just starting with digital signage or a large enterprise managing hundreds of displays, viewneo’s platform is designed to grow with your needs. The system is constantly evolving and offers a wide range of plugins that extend its functionality. These plugins allow you to customize the CMS to fit your specific requirements, and as your business grows, you can easily add more features to keep pace with your expanding needs.
2. Cloud-based, User-Friendly Interface
viewneo’s platform is known for its user-friendly interface. You don't need extensive technical knowledge to create captivating digital displays. With viewneo’s intuitive drag-and-drop content editor, designing and scheduling content is straightforward and effortless. The platform supports various media types, including videos, images, and social media feeds, so even though the interface is simple to use, it does not compromise your ability to customize content in the way that you need.
3. Analytics and Reporting
Understanding how your audience interacts with your content is crucial for optimizing your communication strategies. viewneo offers powerful analytics and reporting tools that track engagement, assess campaign effectiveness, and provide insights that allow you to make data-driven decisions. For instance, viewneo Analytics captures user interactions such as "touch events" and displays this data on a dashboard. For example, every time a user stands at a terminal and presses a button on a touch display, an event is triggered and stored with viewneo Analytics to give you the insights needed to refine your content.
4. Advanced Hardware Integrations
viewneo extends its capabilities beyond software and offers a diverse array of advanced hardware integrations that create highly personalized experiences. From AI-powered face recognition cameras to IoT device integration, digital chalkboards, and more, viewneo's unique solutions are tailored to specific needs and introduces innovative possibilities that many businesses have yet to discover.
Digital Signage Player
To display content via viewneo, an internal or external digital signage (DS) player is required. viewneo offers external DS players like the viewneo 4K SignageBox and viewneo SignageStick 2, as well as compatibility with other manufacturers’ DS players, providing greater flexibility for your setup.
Digital Signage Monitors
viewneo is compatible with an extensive range of monitors, including those that can operate without an external player. For example, certain Philips D-Series monitors come with built-in Android-based computers that either have viewneo pre-installed or can be set up easily.
Face Recognition Camera
The viewneo Face Recognition (FR) Camera offers businesses the ability to deliver highly personalized content based on real-time demographic data. This advanced camera uses artificial intelligence to analyze demographic information including:
- Gender
- Age Range
- Emotion (laughing, happy, neutral, serious)
- Features/Accessories
This data allows businesses to tailor their messaging to the individual standing before the screen. For example, if a younger audience is detected, the signage could automatically switch to content more relevant to that demographic to enhance the engagement and the likelihood of a positive response. Moreover, this technology enables businesses to gather valuable insights into their audience composition, whether there are more adults or children, or more women or men in front of the screens, all of which can be used to refine marketing strategies and ensure that content is not simply seen, but also resonates with the target audience.
LoT Devices
The integration of IoT (Internet of Things) devices with digital signage significantly expands the potential for interactivity and automation in business environments. The viewneo Butler, an IoT hub, enables seamless communication between digital signage displays and external devices like lamps, motors, and smart sockets. This allows for dynamic interactions where, for example, a lamp could dim or change color in sync with content displayed on a screen to create a more immersive and engaging atmosphere. Furthermore, IoT integration allows the content to respond to physical events, such as playing a specific video when a customer picks up a product of a shelf. This level of automation adds a layer of sophistication to the customer journey and makes the experience more memorable and tailored to individual preferences.
Sensors for Smart Retail
viewneo's RFID Sensor System enables interactive and data-driven product displays that elevates the overall retail experience. In a typical setup, products are tagged with RFID stickers that communicate with sensors embedded in the retail environment. When a customer picks up a product, the sensor triggers specific content—such as product information, usage videos, or promotional offers—on a nearby digital display. This "Lift & Learn" technology not only provides customers with immediate, relevant information but also tracks engagement to give retailers valuable data on customer interactions and preferences. By integrating these sensors with viewneo’s CMS, businesses can create a seamless shopping experience that is both informative, engaging, and highly personalized. Additionally, the data collected from these interactions can be analyzed to optimize product placements and marketing strategies, another approach to ensure that every aspect of the retail environment is designed to maximize engagement and sales.
Why choose BluEdge for Your viewneo Digital Signage Installation?
At BluEdge, we understand that the right digital signage solution can be a powerful tool for transforming how businesses communicate and engage with their audience. Our partnership with viewneo allows us to deliver cutting-edge, tailored digital signage solutions that meet the unique needs of businesses across all industries. You're not just investing in advanced technology, you're working with a trusted partner committed to your success. We provide end-to-end service, from consultation and installation to ongoing support and customization to ensure that your digital signage system meets all your expectations and beyond. With our team's expertise in viewneo digital signage software and hardware solutions, we can elevate your customer experience, enhance engagement, and drive results in a way that sets your business apart.
