--- title: Kit Kat Gooey - Broadcast/Social Ad Spots description: Learn how Kit Kat Gooey's broadcast and social ad spots were brought to life using CG by our BluEdge Media team, showcasing the process and value proposition over standard videography. image: https://info.bluedge.com/hubfs/Kit%20Kat%20Gooey%20-%20Featured%20Image.png --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/kit-kat-gooey-broadcast/social-ad-spots#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [CGI](https://info.bluedge.com/beblog/tag/cgi) # Kit Kat Gooey - Broadcast/Social Ad Spots By [Tony Cardinale](https://info.bluedge.com/beblog/author/tony-cardinale-1) 16 Apr 2024 [![author](https://info.bluedge.com/hubfs/Tony-Cardinale-Senior-Multimedia-ProducerB_W-min.jpeg)](https://info.bluedge.com/beblog/author/tony-cardinale-1) [Tony Cardinale](https://info.bluedge.com/beblog/author/tony-cardinale-1) 16 Apr 2024 - - -     In the world of videography, capturing action sequences using liquids or food products are extremely difficult (if not, impossible) to achieve using conventional methods. It could require hundreds of takes, countless shooting sessions, weeks of editing, and let's not even mention budget.  Such was the case when [KitKat](https://www.hersheyland.com/kit-kat) introduced a delicious new product and wanted to capture the thick, rich, "gooey-ness" of their caramel and chocolate layers. Because the sequences for both the caramel and chocolate products are relatively the same, it was a no-brainer that these sequences should be produced with CGI. Enter our very own BluEdge CGI & Animation experts, Matt Lager and Bryan Martinez.   ## Storyboard  We received the main storyboard, many image samples, and packaging assets from our ad agency partner. We even received actual product samples... which we can't locate right now (ahem 😄).  - ![KitKat - STORY BOARD](https://info.bluedge.com/hs-fs/hubfs/KitKat%20STORY%20BOARD%20-%20CONFIRMED.png?width=2322&height=1084&name=KitKat%20STORY%20BOARD%20-%20CONFIRMED.png) ## **Packaging Assets** - ![KitKat - Packaging Assets](https://info.bluedge.com/hs-fs/hubfs/KitKat%20-%20Packaging%20Assets.png?width=2432&height=1302&name=KitKat%20-%20Packaging%20Assets.png)   ## **Placeholder Animation** Our agency partner provided a video "script" to demonstrate where our sequences would be placed. This included narration, background music, placeholder images, and graphics between scenes. ## **CG Modeling** The first step was to create the wireframe models for the forms that would later be set to motion and rendered. - ![KitKat - CG Models ](https://info.bluedge.com/hs-fs/hubfs/KitKat%20-%20CG%20Models%20.png?width=2938&height=721&name=KitKat%20-%20CG%20Models%20.png) ## **Motion** Each model was then set into motion.   Our sequences were overlayed to the images provided as placeholders in the supplied video to determine and tailor the length and timing of each sequence, camera angles, and other various motion properties. Another important consideration was that the sequences must work in various aspect ratios, particularly 9:16 (for vertical format). ## **Rendering** After the initial rendering and after being given all samples for color, ingredient properties, etc., our team applied the necessary color correction, motion "ramping" (for just the right timing), lighting, and detail enhancements under the direction of the agency/client. Getting the caramel color and texture right were of the utmost importance to the client. - ![1_BEFORE-AFTER + REF_BreakShot_Master_Caramel_r8a(107).tif](https://info.bluedge.com/hs-fs/hubfs/1_BEFORE-AFTER%20+%20REF_BreakShot_Master_Caramel_r8a(107).tif.png?width=660&height=765&name=1_BEFORE-AFTER%20+%20REF_BreakShot_Master_Caramel_r8a(107).tif.png) - ![2_BEFORE-AFTER + REF_BreakShot_Master_Caramel_r8a(170)](https://info.bluedge.com/hs-fs/hubfs/2_BEFORE-AFTER%20+%20REF_BreakShot_Master_Caramel_r8a(170).png?width=500&height=579&name=2_BEFORE-AFTER%20+%20REF_BreakShot_Master_Caramel_r8a(170).png) - ![3_BEFORE-AFTER + REF_Swirl_Caramel_r4a_(00095)](https://info.bluedge.com/hs-fs/hubfs/3_BEFORE-AFTER%20+%20REF_Swirl_Caramel_r4a_(00095).png?width=847&height=945&name=3_BEFORE-AFTER%20+%20REF_Swirl_Caramel_r4a_(00095).png) Other enhancements included reshaping and scaling the flyaway crunchy bits, shadowing, wafer color and detail, and motion for the "gooey" ingredients.   ## **Final Cuts** Once our sequences were fine-tuned, the agency cut them into their respective spots.   Since the products would first be released in Canada, French-variant pack art was provided and alternate sequences for French-Canadian variants were created within hours(!) of the deadline. ## **The Value Proposition** With the flexibility to control all aspects of physical properties and movement, along the ability to repurpose the assets for multiple products and region variants (with frame-accurate consistency), while adding to that the instant response time by the BE Media Project Management Team (providing ultra-accommodating service and quality control), this all presents a real value proposition over standard videography. To extend this value further, the existing CG assets may be repurposed again for any media platform. ## **Takeaways** The agency ultimately handled the massive deliverables list, which included a variety of aspect ratios, spot lengths, and social media platforms. The client was extremely happy with the end result. No wonder BE Media has been deemed the agency's "Favorite CG Team." - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [CGI](https://info.bluedge.com/beblog/tag/cgi) 0 ![Tony Cardinale](https://info.bluedge.com/hubfs/Tony-Cardinale-Senior-Multimedia-ProducerB_W-min.jpeg) [Tony Cardinale](https://info.bluedge.com/beblog/author/tony-cardinale-1) [![image](https://info.bluedge.com/hubfs/5%20Reasons%20Marketers%20Should%20Partner%20with%20Digital%20Media%20Artists%20-%20Featured%20Image.jpeg)](https://info.bluedge.com/beblog/5-reasons-marketers-should-partner-with-digital-media-artists) [previous](https://info.bluedge.com/beblog/5-reasons-marketers-should-partner-with-digital-media-artists) ### [5 Reasons Marketers Should Partner with Digital Media Artists](https://info.bluedge.com/beblog/5-reasons-marketers-should-partner-with-digital-media-artists) [![The Power of Experiential Marketing in Hospitality: 6 Reasons to Invest](https://info.bluedge.com/hubfs/The%20Power%20of%20Experiential%20Marketing%20in%20Hospitality%206%20Reasons%20to%20Invest.jpg)](https://info.bluedge.com/beblog/the-power-of-experiential-marketing-in-hospitality-6-reasons-to-invest) [next](https://info.bluedge.com/beblog/the-power-of-experiential-marketing-in-hospitality-6-reasons-to-invest) ### [The Power of Experiential Marketing in Hospitality: 6 Reasons to Invest](https://info.bluedge.com/beblog/the-power-of-experiential-marketing-in-hospitality-6-reasons-to-invest) #### Related news ### [Client Spotlight: Toll Brothers, Creating a Cross-Country Brand Experience](https://info.bluedge.com/beblog/client-spotlight-toll-brothers-creating-a-cross-country-brand-experience) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) June 6 2022 [Interior Graphics](https://info.bluedge.com/beblog/tag/interior-graphics) ### [Client Spotlight: Di Bruno Brothers Experiential Marketplace](https://info.bluedge.com/beblog/client-spotlight-dibruno-experiential-graphics) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) May 10 2022 [Retail Graphics](https://info.bluedge.com/beblog/tag/retail-graphics) ### [Client Spotlight: Pepsi Starry Soda's Splashy Experiential Graphics](https://info.bluedge.com/beblog/pepsi) [![image](https://info.bluedge.com/hs-fs/hubfs/Delilah%20(2).png?width=35&height=35&length=35&upsize=true&upscale=true&name=Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) April 20 2023 [Case Study](https://info.bluedge.com/beblog/tag/case-study) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tony Cardinale", "url" : "https://info.bluedge.com/beblog/author/tony-cardinale-1" }, "dateModified" : "2026-01-21T13:55:00.535Z", "datePublished" : "2024-04-16T10:00:00.000Z", "headline" : "Kit Kat Gooey - Broadcast/Social Ad Spots", "image" : [ "https://info.bluedge.com/hubfs/Kit%20Kat%20Gooey%20-%20Featured%20Image.png" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/kit-kat-gooey-broadcast/social-ad-spots", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KK_CHOC_16x9_15sec_EN.mp4", "dateModified" : "2024-04-15T21:14:03.669Z", "duration" : "PT15S", "height" : 1080, "name" : "KK_CHOC_16x9_15sec_EN", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KK_CHOC_16x9_15sec_EN.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-15T21:14:03.662Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20for%20Timing-%2016x9-v2.mp4", "dateModified" : "2024-04-15T21:10:07.181Z", "duration" : "PT15S", "height" : 1080, "name" : "july 7 - KitKat - Oh My Gooey - Placeholder Animation for Timing- 16x9-v2", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20for%20Timing-%2016x9-v2.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-15T21:10:07.176Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KitKat%20-%20AnimationLayout_v1.mp4", "dateModified" : "2024-04-15T20:56:33.085Z", "duration" : "PT22S", "height" : 2048, "name" : "KitKat - AnimationLayout_v1", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KitKat%20-%20AnimationLayout_v1.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-15T20:56:05.768Z", "width" : 2048 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20-%2016x9%20%2B%20animation%20overlay%2011.mp4", "dateModified" : "2024-04-15T21:01:11.636Z", "duration" : "PT15S", "height" : 1080, "name" : "july 7 - KitKat - Oh My Gooey - Placeholder Animation - 16x9 + animation overlay 11", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20-%2016x9%20%2B%20animation%20overlay%2011.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-15T21:01:11.629Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KK_CARAMEL_16X9_15sec_EN.mp4", "dateModified" : "2024-04-15T21:14:04.449Z", "duration" : "PT15S", "height" : 1080, "name" : "KK_CARAMEL_16X9_15sec_EN", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hubfs/2551295/KK_CARAMEL_16X9_15sec_EN.mp4/medium.jpg?t=0", "uploadDate" : "2024-04-15T21:14:04.442Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "blob:https://play.hubspotvideo.com/6c81472a-5d77-47fc-95e0-d8be8dc0bf4d", "description" : "This video explores how CGI was used to recreate the thick, rich 'gooey-ness' of Kit Kat's caramel and chocolate layers—avoiding the high cost and difficulty of capturing such sequences with real food. It highlights the creative expertise of BluEdge's animation team.", "name" : "Kit Kat Gooey - Broadcast/Social Ad Spots", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hub/2551295/hubfs/custom-video-thumbnails/KK_CHOC_16x9_15sec_EN-thumb-1.jpeg", "uploadDate" : "2024-04-16" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "blob:https://play.hubspotvideo.com/10986279-8ec6-4984-afc6-9032c63eae6c", "description" : "This animation served as a storyboard-style preview, provided by the agency partner. It included narration, music, and temporary graphics to define scene flow and guide the final CGI sequence placement.", "name" : "Placeholder Animation", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hub/2551295/hubfs/custom-video-thumbnails/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20for%20Timing-%2016x9-v2-thumb.jpeg", "uploadDate" : "2024-04-16" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "blob:https://play.hubspotvideo.com/8a18ccc9-606b-4460-b76f-a267a93e0ad8", "description" : "In this step, the CGI models were animated, bringing life to the gooey caramel and chocolate visuals that form the core of the Kit Kat ad sequences.", "name" : "Motion", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hub/2551295/hubfs/custom-video-thumbnails/KitKat%20-%20AnimationLayout_v1-thumb.jpeg", "uploadDate" : "2024-04-16" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "blob:https://play.hubspotvideo.com/d85e39de-cf7c-4e4d-a24a-e63ee2a69a38", "description" : "This video shows how CGI sequences were aligned with placeholders to fine-tune timing, camera angles, and motion dynamics. Special consideration was given to various aspect ratios, including vertical 9:16 formats.", "name" : "Motion Sequence", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hub/2551295/hubfs/custom-video-thumbnails/july%207%20-%20KitKat%20-%20Oh%20My%20Gooey%20-%20Placeholder%20Animation%20-%2016x9%20%2B%20animation%20overlay%2011-thumb.jpeg", "uploadDate" : "2024-04-16" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "blob:https://play.hubspotvideo.com/3be16f4b-a797-453f-b237-19b4f980d3e7", "description" : "This final piece shows the edited ad spots ready for launch, including last-minute French-Canadian variants. The project was completed within tight deadlines to align with Kit Kat’s Canadian product rollout.", "name" : "Final Cuts", "thumbnailUrl" : "https://2551295.fs1.hubspotusercontent-na1.net/hub/2551295/hubfs/custom-video-thumbnails/KK_CARAMEL_16X9_15sec_EN-thumb-1.jpeg", "uploadDate" : "2024-04-16" } ```