Goal
To convey their Estée Lauder's product, the Re-Nutriv Ultimate Diamond Transformative Energy Creme Rich as luxurious, transformative, and energetic, in video format.
Our Approach
Estée Lauder's Art Director and BluEdge Media's digital artists collaborated in order to create a visual that conveyed Estée Lauder's 3-pronged message of Luxury, Transformation, and Energy.
The packaging for Re-Nutriv Ultimate Diamond consisted of a jar that was uniquely designed with an original carved bottom. This distinctive shape was designed specifically to project prisms of light. The faceted lid mimics the look of a large diamond, evoking the feeling of quality and timelessness.
The BluEdge Media team used CGI and photo retouching to create an exquisite pattern of transforming light, bringing forth the energy that Estée Lauder was looking for.
Outcome
BluEdge Media delivered a beautiful motion graphic that hit all three of Estée Lauder's goals:
- Luxury
- Transformation
- Energy
Estée Lauder's Art Director was very pleased with the final result.
Takeaways From the BluEdge Team
Client-Artist relationships are incredibly important. Building up trust through communication allows for artists to guide their clients on new and unexpected journeys with truly memorable results. It is also important to go into each project with a firm, yet flexible plan. This allows for a path forward, but still leaves room for creative problem solving.
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