--- title: "Client Spotlight: Estée Lauder Re-nutriv Diamond" description: BluEdge's Media Team used CGI retouching to create luxurious, transformative, and energetic visuals for Estée Lauder's Re-Nutriv Ultimate Diamond. image: https://info.bluedge.com/hubfs/renutriv-diamond.png --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/estee-lauder-renutriv-diamond#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [CGI](https://info.bluedge.com/beblog/tag/cgi) [Retouching](https://info.bluedge.com/beblog/tag/retouching) # Client Spotlight: Estée Lauder Re-nutriv Diamond By [BluEdge](https://info.bluedge.com/beblog/author/bluedge) 27 Aug 2024 [![author](https://info.bluedge.com/hubfs/New%20BE%20Icon%20Logo%20(Transparent)-1.png)](https://info.bluedge.com/beblog/author/bluedge) [BluEdge](https://info.bluedge.com/beblog/author/bluedge) 27 Aug 2024 - - - ## Client  [Estée Lauder](https://www.esteelauder.com/) ## Product [Re-Nutriv Ultimate Diamond Transformative Energy Creme Rich](https://www.esteelauder.com/product/677/57455/product-catalog/re-nutriv/re-nutriv-moisturizer/re-nutriv/ultimate-diamond-transformative-energy-moisturizer-creme-rich?size=1.7_oz.) ## Goal To convey their Estée Lauder's product, the *Re-Nutriv Ultimate Diamond Transformative Energy Creme Rich* as luxurious, transformative, and energetic, in video format. ## Our Approach Estée Lauder's Art Director and BluEdge Media's digital artists collaborated in order to create a visual that conveyed Estée Lauder's 3-pronged message of *Luxury, Transformation, and Energy.*  The packaging for Re-Nutriv Ultimate Diamond consisted of a jar that was uniquely designed with an original carved bottom. This distinctive shape was designed specifically to project prisms of light. The faceted lid mimics the look of a large diamond, evoking the feeling of quality and timelessness. - ![Estée Lauder Re-nutriv ultimate Diamond cream](https://info.bluedge.com/hs-fs/hubfs/Estee%20Lauder%20Re-Nutriv-1.webp?width=2000&height=2000&name=Estee%20Lauder%20Re-Nutriv-1.webp) The BluEdge Media team used CGI and photo retouching to create an exquisite pattern of *transforming* light, bringing forth the energy that Estée Lauder was looking for.   ## Outcome BluEdge Media delivered a beautiful motion graphic that hit all three of Estée Lauder's goals: - Luxury - Transformation - Energy Estée Lauder's Art Director was very pleased with the final result. ## Takeaways From the BluEdge Team Client-Artist relationships are incredibly important. Building up trust through communication allows for artists to guide their clients on new and unexpected journeys with truly memorable results. It is also important to go into each project with a firm, yet flexible plan. This allows for a path forward, but still leaves room for creative problem solving. ---   - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [CGI](https://info.bluedge.com/beblog/tag/cgi) - [Retouching](https://info.bluedge.com/beblog/tag/retouching) 0 ![BluEdge](https://info.bluedge.com/hubfs/New%20BE%20Icon%20Logo%20(Transparent)-1.png) [BluEdge](https://info.bluedge.com/beblog/author/bluedge) [![image](https://info.bluedge.com/hubfs/Experiential%20Retail.jpg)](https://info.bluedge.com/beblog/enhancing-customer-engagement-the-power-of-experiential-retail) [previous](https://info.bluedge.com/beblog/enhancing-customer-engagement-the-power-of-experiential-retail) ### [Enhancing Customer Engagement: The Power of Experiential Retail](https://info.bluedge.com/beblog/enhancing-customer-engagement-the-power-of-experiential-retail) [![The Importance of a Trusted Print Partner for Your Eatery: Crucial but Often Overlooked Printed Materials](https://info.bluedge.com/hubfs/Printed%20Items%20for%20Restaurant.jpg)](https://info.bluedge.com/beblog/the-importance-of-a-trusted-print-partner-for-your-eatery-crucial-but-often-overlooked-printed-materials) [next](https://info.bluedge.com/beblog/the-importance-of-a-trusted-print-partner-for-your-eatery-crucial-but-often-overlooked-printed-materials) ### [The Importance of a Trusted Print Partner for Your Eatery: Crucial but Often Overlooked Printed Materials](https://info.bluedge.com/beblog/the-importance-of-a-trusted-print-partner-for-your-eatery-crucial-but-often-overlooked-printed-materials) #### Related news ### [BluEdge Celebrates 125th Anniversary: Unveiling its Largest Facility](https://info.bluedge.com/beblog/bluedge-celebrates-125th-anniversary-unveiling-its-largest-facility) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) June 13 2023 [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) ### [CG Model-to-Manufacturing Workflow for Scholastic](https://info.bluedge.com/beblog/scholastic) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) January 9 2024 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Introducing Bryan Nendze: Our New Senior Project Manager for Comps & Realization](https://info.bluedge.com/beblog/introducing-bryan-nendze-our-new-senior-project-manager-for-comps-realization) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) August 30 2023 [Associate Spotlight](https://info.bluedge.com/beblog/tag/associate-spotlight) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "BluEdge", "url" : "https://info.bluedge.com/beblog/author/bluedge" }, "dateModified" : "2025-01-20T21:45:10.690Z", "datePublished" : "2024-08-27T12:00:00.000Z", "headline" : "Client Spotlight: Estée Lauder Re-nutriv Diamond", "image" : [ "https://info.bluedge.com/hubfs/renutriv-diamond.png" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/estee-lauder-renutriv-diamond", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```