Case Study Experiential Graphics Fabrication Experiential Marketing

Fragrant Whispers – Dior's Perfume Symphony at Saks Fifth Avenue Holiday Display



In the grand tapestry of Dior's 'Carousel of Dreams' at Saks Fifth Avenue, each window represents a unique chapter in the brand's history. Window #31, standing among the 24 themed showcases, emerges as a fragrant masterpiece, offering a journey into the world of Dior perfumes. This window, adorned with a rainbow of scents captivated visitors with its olfactory allure.


  • Dior_s Carousel of Dreams at Saks_Full Frame_17-1
    Courtesy of Luis Guillien Photography

The Beginning:  

As the collaborative efforts for the 2023 holiday season unfolded, the Dior team came to visit BluEdge's state-of-the-art 60,000 sq. ft. facility in Carlstadt, New Jersey. Recognizing BluEdge's prowess in fabrication, woodworking, custom paint and finishing, 3D printing, modeling, and media services, Dior entrusted the team with the intricate task of bringing Window #31 to life. This window, inspired by one of the “central six” windows, promised a fragrant twist to the 'Carousel of Dreams.'


Download BluEdge Case Study - Dior x Saks Fifth Avenue Holiday Windows


Fabricating Window #31 – Rainbow of Perfume:  

Window #31 became a canvas for a fragrant symphony. A mesmerizing star formation of snow globes ranging in diameter from 6 to 24 inches captured the attention of onlookers. These globes, resembling elongated domes, provided a captivating backdrop for a display that seamlessly blended elegance and creativity. Each globe featured a Dior fragrance bottle elegantly displayed in a glittering field of snow.


BluEdge's Packaging and Realization team took center stage, fashioning a large-scale Dior Perfume model as the focal point of the 24 inch globe.  , creating a captivating glow that showcased the elegance of Dior's perfume collection. 



Window #31 stands as a testament to the innovation, creativity, and attention to detail that characterize the Dior Saks Fifth Avenue Holiday Window Display. As part of the larger 'Carousel of Dreams' experience, this window invites visitors to immerse themselves in the fragrant world of Dior perfumes, offering a unique olfactory journey. Visit Saks Fifth Avenue from November 20, 2023, to January 5, 2024, to experience the enchantment of this holiday display and revel in the scented symphony of Dior's tribute to timeless elegance.

The ‘Carousel of Dreams’ experience will run from November 20, 2023 to January 5, 2024. If you find yourself in New York City during this time, experience this spectacular holiday spirit display. 


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