Every creative team has experienced a sudden change in direction:
"We need to capitalize on this trend, right now!"
"We need to get this same group shot but with the new version of the product added in, ASAP."
"We need these new shots by Monday, but the photographer is not available until Tuesday."
So what do you do when you find yourself in these situations? Next time, you may want to consider whether utilizing CGI is the better option versus scheduling a photo shoot.
What is CGI?
Computer-Generated Imagery (or CGI) uses computer graphics to create something that does not exist in the "real world." CGI artists are able to create photorealistic images that can then be manipulated to show off a product at endless angles or easily be dropped into different environments.
Sometimes, Photo Shoots Just Won't Work.
When deadlines loom, every moment counts. In many cases, a creative director and production team won't have the luxury of time needed for planning and scheduling a photo shoot. The hurdles that can slow or prevent scheduling and completing a photo shoot are abundant, but a few stand out as common concerns.
A photo shoot may not be an option when:
- An unplanned project pops up with a tight deadline
- You are working with a limited budget, or at high risk of exceeding budget based on the creative direction
- Travel to a location is unrealistic
- Product or talent is not available
- A highly detailed view is needed
In cases like these, a CGI photoshoot is your best bet. You will still get a gorgeous, photorealistic image of your product with far fewer headaches.
When To Choose CGI Over A Photo Shoot
Prototyping
Use CGI when you need imagery for a space or product that doesn't exist yet. For instance, a dress shoe company is looking to break into running shoes. CGI can be used to build new models digitally while utilizing specs, colors, and textures that stay true to the brand.
Changing Scenes
Choose CGI when you'd like to manipulate an environment. You can move things around including people and furniture, or switch out old elements with new assets to quickly create a fresh campaign. This is a great option for interior designers, movie set directors, or for anyone who sees the value in being able to quickly alter the environment that their product is being displayed in.
New Products
Do you run an e-commerce store? Need to print a catalog of all your products? Instead of conducting a photo shoot each time you introduce a new product variation, consider utilizing CGI. Once a product has been digitally replicated into a 3D model, product colors and finishes can be easily swapped out, saving time and money.
A Closer Look
Use CGI when you need a zoomed-in look at how something works. Recently, we did a complete breakdown for a luxury watch client, showcasing the inner workings of every piece that makes the watch tick. These kinds of angles and motion would not be possible without CGI.
About BluEdge
BluEdge is a national provider of comprehensive Business Technology Solutions and Experiential Marketing Services. We’ve been supporting our clients since our establishment in 1898. BluEdge has been family-owned and operated for over 125 years and is proud to be a certified Woman Business Enterprise.
BluEdge has six locations in Carlstadt, NJ, New York, NY, Boston, MA, Philadelphia, PA, Washington, D.C., and Chicago, IL.
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