--- title: "Crafting Compassion: Barilla Breast Cancer Awareness Raffle Kit" description: Learn how BluEdge collaborated with Barilla America to create a Breast Cancer Awareness Employee Raffle Kit, the design and production process. image: https://info.bluedge.com/hubfs/Barilla%20BCA%20Kit%20Blog%20Featured%20Image.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/crafting-compassion-barilla-breast-cancer-awareness-raffle-kit#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [Branding](https://info.bluedge.com/beblog/tag/branding) [Comp & Mockup](https://info.bluedge.com/beblog/tag/comp-mockup) # Crafting Compassion: Barilla Breast Cancer Awareness Raffle Kit By [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) 5 Feb 2024 [![author](https://info.bluedge.com/hubfs/Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) 5 Feb 2024 - - - ## Intro In a harmonious blend of culinary delight and social responsibility, [BluEdge](https://bluedge.com/) collaborated with [Barilla America](https://www.barilla.com/en-us) back in October 2023 to celebrate [Breast Cancer Awareness Month](https://www.nationalbreastcancer.org/breast-cancer-awareness-month/). Barilla, a multinational Italian food powerhouse and a leader in the global pasta market, extends beyond it's culinary reputation and into the realm of social responsibility, seeking to commemorate Breast Cancer Awareness Month internally with a heartfelt initiative. Our [Packaging Realization](https://bluedge.com/experiential-marketing/comp-and-realization/) Team’s creative expertise met Barilla’s compassionate vision, producing the Breast Cancer Awareness Employee Raffle Kit. This campaign was not just about a kit filled with pink-themed, pasta-related premiums, but also as an opportunity to foster company engagement and unity while serving as a beacon of awareness and hope among its employees.   ## Scope of Work The scope encompassed designing a standout kit that included a heart-shaped pasta box and related premiums, along with the raffle kit outer box, and 2 posters, all adorned with breast cancer awareness messages. The deliverables included:  - Redesigned blue pasta box with heart-shaped window, showcasing Barilla's new heart-shaped pasta - An employee raffle kit design, including the outer box with suggestions for premiums - Two distinct 24”x36” posters to be displayed at Barilla’s corporate office, featuring calls to action for donations and raffle participation by its employees - Production assembly and delivery of 5 complete raffle kits, each containing the redesigned heart-shaped pasta blue box, jar of Barilla pesto, and selected premiums   ## Design Process ### "Think Pink" Heart-Shaped Pasta Blue Box  The heart-shaped pasta blue box was envisioned as the focal point for the opening experience. As part of our methodology, we presented several digital designs of the kit, eventually merging the client’s favorite elements into the selected "Think Pink" design with the tagline, "Give HOPE, Have HOPE, Be HOPE".   Final Pasta Box Design - ![Pasta Box Ribbon “O” Banner](https://info.bluedge.com/hs-fs/hubfs/Pasta%20Box%20Ribbon%20%E2%80%9CO%E2%80%9D%20Banner.jpeg?width=1300&height=1300&name=Pasta%20Box%20Ribbon%20%E2%80%9CO%E2%80%9D%20Banner.jpeg) - ![Barilla Heart-Shaped Pasta Box - Back, Side](https://info.bluedge.com/hs-fs/hubfs/Barilla%20Heart-Shaped%20Pasta%20Box%20-%20Back%2c%20Side.jpeg?width=2762&height=2383&name=Barilla%20Heart-Shaped%20Pasta%20Box%20-%20Back%2c%20Side.jpeg) - ![Barilla BCA Raffle Kit-6](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Raffle%20Kit-6.jpg?width=3024&height=3024&name=Barilla%20BCA%20Raffle%20Kit-6.jpg) - ![Barilla BCA Raffle Kit-5](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Raffle%20Kit-5.jpg?width=3024&height=3024&name=Barilla%20BCA%20Raffle%20Kit-5.jpg) ### Premium Recommendations As for the additional items that would be included in the raffle kit, we carefully selected options for premiums that would complement the pasta box and enhance the unboxing experience. The items included a rose gold metal colander, spaghetti ladle, heart-shaped plates, and measuring cups, all curated to resonate with the theme and offer a cohesive presentation. - ![Barilla BCA Pasta Kit Merchandise](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Pasta%20Kit%20Merchandise.jpg?width=4652&height=2112&name=Barilla%20BCA%20Pasta%20Kit%20Merchandise.jpg) ### "Double Door Hearts" Outer Box The outer box design, which housed the pasta box and premiums, began with five design concepts. The  "Double Door Hearts" was the client pick and was further refined, integrating breast cancer ribbons and hearts into its visual narrative. - ![Barilla ACS Employee Raffle Kit - Outer Box Sketches](https://info.bluedge.com/hs-fs/hubfs/Barilla%20ACS%20Employee%20Raffle%20Kit%20-%20Outer%20Box%20Sketches.jpg?width=7014&height=1954&name=Barilla%20ACS%20Employee%20Raffle%20Kit%20-%20Outer%20Box%20Sketches.jpg)   Final Outer Box Design - ![Barilla BCA Employee Raffle Kit - Outer Box 1](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Employee%20Raffle%20Kit%20-%20Outer%20Box%201.jpg?width=1620&height=1620&name=Barilla%20BCA%20Employee%20Raffle%20Kit%20-%20Outer%20Box%201.jpg) - ![Barilla BCA Employee Raffle Kit - Outer Box 2](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Employee%20Raffle%20Kit%20-%20Outer%20Box%202.jpg?width=1620&height=1620&name=Barilla%20BCA%20Employee%20Raffle%20Kit%20-%20Outer%20Box%202.jpg) ### "Think Pink" Posters Two "Think Pink" posters were crafted with distinct graphics and messaging—one emphasizing breast cancer awareness with informative content, and the other focusing on the raffle event. Both included QR codes for employee engagement and raffle entry. - ![Barilla BCA Pasta Kit - Think Pink Posters](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Pasta%20Kit%20-%20Think%20Pink%20Posters.jpg?width=2555&height=1400&name=Barilla%20BCA%20Pasta%20Kit%20-%20Think%20Pink%20Posters.jpg)   ## Production Process Once the designs were approved, our Comp and Realization Production team produced the various elements, from the pasta box to the outer box, crafted and assembled with precision. The kits were developed to provide a grand opening experience, focusing on Barilla's new heart-shaped pasta in support of Breast Cancer Awareness.  - ![Barilla BCA Raffle Kit - Packaged](https://info.bluedge.com/hs-fs/hubfs/Barilla%20BCA%20Raffle%20Kit-3.jpeg?width=2642&height=1121&name=Barilla%20BCA%20Raffle%20Kit-3.jpeg)   ### Challenges Encountering challenges are a given with any project, and developing the BCA Employee Raffle Kit came with a few of its own. We needed to align with Barilla's vision within budget and temporal confines, ensuring impactful yet cost-effective results. The design process was intricate, as the goal was to create a "wow" unboxing experience that would both captivate Barilla's employees while also supporting the Beast Cancer Awareness cause and the narrative of education and hope. This meant that every design decision had to be intentional, purposeful, and required continued collaboration between our Comp and Realization team and our client. Navigating various hurdles demanded a grasp of the project's principles and a dedication to meeting the client's requirements. The success of our resolution for these challenges showcases our ability to deliver inventive solutions under specific limitations, while preserving the authenticity of the client's emotionally charged campaign for its employees.  ## Final Thoughts The partnership between BluEdge and Barilla encapsulates the fusion of creativity and compassion. This initiative demonstrates the transformative power of purposeful design and how intentional messaging can inspire and bring people together for a cause. The BCA Employee Raffle Kit serves as a testament to BluEdge's commitment to excellence and Barilla's dedication to social responsibility, leaving a lasting impression of hope in the ongoing battle against breast cancer. - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [Branding](https://info.bluedge.com/beblog/tag/branding) - [Comp & Mockup](https://info.bluedge.com/beblog/tag/comp-mockup) 0 ![Becky Mei](https://info.bluedge.com/hubfs/Becky%20Mei%20Headshot.jpeg) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) [![image](https://info.bluedge.com/hubfs/Barilla%20x%20Nordstrom_02_01_BrianBills-03.jpg)](https://info.bluedge.com/beblog/barilla-nordstrom-the-love-experience-valentines-heart-pasta) [previous](https://info.bluedge.com/beblog/barilla-nordstrom-the-love-experience-valentines-heart-pasta) ### [Barilla x Nordstrom NYC: The Love Experience](https://info.bluedge.com/beblog/barilla-nordstrom-the-love-experience-valentines-heart-pasta) [![Braid Mill: Bridging Tradition and Innovation in a Workspace Sanctuary](https://info.bluedge.com/hubfs/Blog%20Images/Client%20Spotlight%20Braid%20Mill.jpg)](https://info.bluedge.com/beblog/client-spotlight-braid-mill) [next](https://info.bluedge.com/beblog/client-spotlight-braid-mill) ### [Braid Mill: Bridging Tradition and Innovation in a Workspace Sanctuary](https://info.bluedge.com/beblog/client-spotlight-braid-mill) #### Related news ### [Start the New Year Strong: Make an Impact with Influencer Kits](https://info.bluedge.com/beblog/start-the-new-year-strong-make-an-impact-with-influencer-kits) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) December 9 2024 [Branding](https://info.bluedge.com/beblog/tag/branding) ### [Barilla x Nordstrom NYC: The Love Experience](https://info.bluedge.com/beblog/barilla-nordstrom-the-love-experience-valentines-heart-pasta) [![image](https://info.bluedge.com/hs-fs/hubfs/Becky%20Mei%20Headshot.jpeg?width=35&height=35&length=35&upsize=true&upscale=true&name=Becky%20Mei%20Headshot.jpeg)](https://info.bluedge.com/beblog/author/becky-mei) [Becky Mei](https://info.bluedge.com/beblog/author/becky-mei) February 14 2024 [Case Study](https://info.bluedge.com/beblog/tag/case-study) ### [Bespoke Prop Fabrication for Interactive Installations: Bringing Engagement to Life](https://info.bluedge.com/beblog/bespoke-prop-fabrication-for-interactive-installations-bringing-engagement-to-life) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) October 23 2024 [Branding](https://info.bluedge.com/beblog/tag/branding) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Becky Mei", "url" : "https://info.bluedge.com/beblog/author/becky-mei" }, "dateModified" : "2024-02-08T16:08:55.005Z", "datePublished" : "2024-02-05T15:18:05.000Z", "headline" : "Crafting Compassion: Barilla Breast Cancer Awareness Raffle Kit", "image" : [ "https://info.bluedge.com/hubfs/Barilla%20BCA%20Kit%20Blog%20Featured%20Image.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/crafting-compassion-barilla-breast-cancer-awareness-raffle-kit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```