The Uber Eats x Sweetgreen Out-Of-Home (OOH) Campaign, developed in collaboration with Anomaly LA, exemplifies how great results come from thoughtful teamwork and creative problem-solving. With a shared goal of producing 28 unique and compelling advertising layouts, the project highlights how a client’s vision and a collaborative approach can bring ideas to life.
Project Overview
The Goal
The campaign required 28 distinct layouts to be used across print and digital platforms. Each piece had to reflect the unique branding of both Uber Eats and Sweetgreen while working seamlessly across diverse media formats.
The Process
Aligning Two Brands Under One Vision
Creating layouts that adhered to both Uber Eats’ and Sweetgreen’s branding guidelines was a key challenge. Collaboration was essential to establish clear rules, such as:
- For square layouts, imagery needed to be placed on the left.
- For landscape layouts, images were positioned on the right with text on the left.
These parameters ensured the final designs felt authentic to both brands while maintaining consistency across various formats.
Fostering Creativity Within Constraints
Designing 28 layouts that met these criteria required creative thinking and attention to detail. With input and guidance from both Uber Eats and Sweetgreen teams, each layout was carefully crafted to balance visual appeal and functionality. The prep work and compositions served as a foundation for finalizing the designs before deployment.
The Outcome
The campaign resulted in 28 vibrant and cohesive layouts, bringing the Uber Eats x Sweetgreen partnership to life across multiple markets. From New York City to Los Angeles, the campaign was a testament to how collaboration and creativity can deliver a shared vision.
Key Takeaways
This project served as a reminder that great design is a collaborative effort. By working closely with the client and embracing constraints, the end result was not just a campaign, but a celebration of both brands and their partnership.
