The Opportunity
The Children’s Hospital Association sought interior signage that would align with their brand while complementing the surrounding architectural environment. In collaboration with OTJ Architects, the vision was to create a clean, cohesive visual element that felt fully integrated into the space.
As the project evolved, the team explored different approaches to ensure the final solution balanced design intent, materiality, and overall project considerations.
The Approach
BluEdge worked closely with both the client and OTJ Architects to refine the direction and deliver a solution that met aesthetic and practical goals.
Thoughtful Design Refinement
The concept was streamlined into a dimensional lettering approach that provided depth and presence while maintaining a clean, modern look appropriate for the space.Precision Color Matching
To achieve a seamless, tone-on-tone effect, BluEdge collaborated directly with the project team using Sherwin-Williams paint references. Multiple samples were developed to ensure the lettering aligned perfectly with the surrounding wall paneling.Material Selection for Performance and Finish
High-density urethane (HDU) was selected for its durability and smooth finish, allowing for crisp detailing and a refined appearance suited to a healthcare environment.Collaborative Process
Through multiple iterations and ongoing communication, the team ensured alignment at every stage—from early concepts through final approvals.The Solution
The final installation featured custom-cut dimensional lettering, carefully finished to create subtle depth while maintaining a cohesive, understated aesthetic.
- Clean, modern typography
- Dual-tone paint application for added dimension
- Seamless integration with interior finishes
- Durable, low-maintenance construction
The Result
The Children’s Hospital Association received a signage solution that:
- Aligned with the overall design vision
- Integrated naturally into the architectural environment
- Delivered a polished, professional finish
- Supported long-term durability and ease of maintenance
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