--- title: The Walter Award – VML Dinosaur Trophy: A 2-of-a-kind fabrication that celebrated creativity through character and craft description: Unique trophies celebrate creative excellence in marketing. Discover how BluEdge and VML crafted The Walter Award, a memorable symbol of collaboration and success. image: https://info.bluedge.com/hubfs/Blog%20Post%20full%20width%20Blog%20(3)-2.jpg --- [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/the-walter-award-vlm-dinosaur-trophy-a-2-of-a-kind-fabrication-that-celebrated-creativity-through-character-and-craft#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [3D](https://info.bluedge.com/beblog/tag/3d) [CGI](https://info.bluedge.com/beblog/tag/cgi) [Branding](https://info.bluedge.com/beblog/tag/branding) [Comp & Mockup](https://info.bluedge.com/beblog/tag/comp-mockup) [Experiential Marketing](https://info.bluedge.com/beblog/tag/experiential-marketing) # The Walter Award – VML Dinosaur Trophy: A 2-of-a-kind fabrication that celebrated creativity through character and craft By [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 5 Sep 2025 [![author](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 5 Sep 2025 - - - The Walter Award – VML Dinosaur Trophy: A 2-of-a-kind fabrication that celebrated creativity through character and craft 3:38 ## **Overview** BluEdge partnered with [VML](https://www.vml.com/work/name-this-oreo) to produce a truly unique physical award, designed to celebrate a standout marketing campaign developed for one of VML’s clients. Inspired by a character from the original campaign, the custom trophy—nicknamed “The Walter”—was designed, printed, hand-finished, and assembled in-house. While we cannot name the end client, VML led the creative and entrusted BluEdge to bring their vision to life. Only two of these awards exist in the world—one presented to VML’s creative team and one gifted to their client. ## **![_ORIGINAL CONCEPT - PROPOSED DIMENSIONS](https://info.bluedge.com/hs-fs/hubfs/_ORIGINAL%20CONCEPT%20-%20PROPOSED%20DIMENSIONS.jpeg?width=4032&height=3024&name=_ORIGINAL%20CONCEPT%20-%20PROPOSED%20DIMENSIONS.jpeg)** ## **Project Background** The Walter Award was created as an internal acknowledgment of creative excellence. It was conceived as a personal, physical memento to recognize the impact and success of a marketing initiative. VML shared that they wanted the award to strike the perfect balance between fun and refined—professional enough to honor the work, but playful enough to reflect the spirit behind the campaign. - ![Full Color Walter](https://info.bluedge.com/hs-fs/hubfs/Screenshot%202025-02-10%20at%203.21.04%20PM.png?width=3108&height=1694&name=Screenshot%202025-02-10%20at%203.21.04%20PM.png) - ![MOCKUP 2 –MEDIUM LEVEL_THE-WALTERS_STATUE_v1_0000_BRONZE (1)](https://info.bluedge.com/hs-fs/hubfs/MOCKUP%202%20%E2%80%93MEDIUM%20LEVEL_THE-WALTERS_STATUE_v1_0000_BRONZE%20(1).png?width=2912&height=1632&name=MOCKUP%202%20%E2%80%93MEDIUM%20LEVEL_THE-WALTERS_STATUE_v1_0000_BRONZE%20(1).png) - ![Chrome mockup](https://info.bluedge.com/hs-fs/hubfs/NEW%20MOCKUP.jpeg?width=2912&height=1632&name=NEW%20MOCKUP.jpeg) ## **Creative Development & Iteration Process** The concept evolved through multiple design iterations. VML initially shared three digital mockups: 1. A highly detailed, full-color version 2. A simplified color version 3. A monochrome chrome version Ultimately, the third option was selected for its sleek visual impact and strong on-shelf presence. VML also provided us with a 3D model of the dinosaur character featured in their animated campaign. Our team cleaned up and reworked the file to optimize it for 3D printing, adding structural support and adjusting elements for scale and durability.   - ![Unknown-Sep-05-2025-07-45-16-3682-PM](https://info.bluedge.com/hs-fs/hubfs/Unknown-Sep-05-2025-07-45-16-3682-PM.jpeg?width=4032&height=3024&name=Unknown-Sep-05-2025-07-45-16-3682-PM.jpeg) - ![image-2](https://info.bluedge.com/hs-fs/hubfs/image-2.png?width=1304&height=720&name=image-2.png) - ![Screenshot 2025-02-19 at 7.03.15 PM](https://info.bluedge.com/hs-fs/hubfs/Screenshot%202025-02-19%20at%207.03.15%20PM.png?width=2246&height=1472&name=Screenshot%202025-02-19%20at%207.03.15%20PM.png) ## **BluEdge's Fabrication Scope** Our team managed the end-to-end production of the trophy, including: - **3D Printing & Reinforcement**: The dinosaur was printed as a mostly hollow form to keep the structure lightweight and cost-effective. Delicate areas were reinforced with resin for added durability. - **Base Design & Terrain Build**: BluEdge designed the custom platform that the dinosaur would stand on. We sourced high-quality wooden bases, enhanced them with black paint and clear coat, and added a hand-sculpted, 3D-printed “terrain” layer to serve as the dinosaur’s footing. The figure was attached using a hole-and-peg system to ensure security and easy transport. - **Hand Finishing & Accessories**: Each dinosaur was carefully sanded, primed, and painted in a uniform monochrome chrome finish. A custom chain was delicately placed around the dinosaur’s neck—one of the final and most charming touches. The base featured a small engraved plaque with the name of the award: “The Walter.” ![thumbnail_IMG_5079 copy_edit](https://info.bluedge.com/hs-fs/hubfs/thumbnail_IMG_5079%20copy_edit.jpg?width=2326&height=1440&name=thumbnail_IMG_5079%20copy_edit.jpg) ## **Scale & Production** Each finished piece measured approximately six inches wide from nose to tail. Two trophies were created in total. From start to finish, the project took approximately four weeks. This was not a rush job—every step was thoughtfully planned and executed with craftsmanship and precision. ## **Team Reflection** Tony Cardinale, BluEdge’s Project Manager, shared: > “These are my favorite kinds of projects to work on. They’re creative, they involve a lot of thoughtful decision-making, and at the end of the day, when the client is happy with the final piece—that’s the biggest reward.” ## **![thumbnail_IMG_5081-2 copy_edit](https://info.bluedge.com/hs-fs/hubfs/thumbnail_IMG_5081-2%20copy_edit.jpg?width=2216&height=1440&name=thumbnail_IMG_5081-2%20copy_edit.jpg)** ## **Why It Mattered** The Walter Award is a great example of how custom fabrication can go beyond display or decor to become a lasting symbol of collaboration, recognition, and creative success. For VML, it wasn’t just about making a trophy—it was about celebrating a moment in their agency’s work that deserved to be honored with something tangible, personal, and unforgettable. BluEdge was proud to bring that vision to life.     - [Case Study](https://info.bluedge.com/beblog/tag/case-study) - [3D](https://info.bluedge.com/beblog/tag/3d) - [CGI](https://info.bluedge.com/beblog/tag/cgi) - [Branding](https://info.bluedge.com/beblog/tag/branding) - [Comp & Mockup](https://info.bluedge.com/beblog/tag/comp-mockup) - [Experiential Marketing](https://info.bluedge.com/beblog/tag/experiential-marketing) 0 ![Desireé Olivera-Medina](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [![image](https://info.bluedge.com/hubfs/Local%20Print%20Partner.jpg)](https://info.bluedge.com/beblog/why-localized-print-support-still-matters-in-a-digital-age) [previous](https://info.bluedge.com/beblog/why-localized-print-support-still-matters-in-a-digital-age) ### [Why Localized Print Support Still Matters in a Digital Age](https://info.bluedge.com/beblog/why-localized-print-support-still-matters-in-a-digital-age) [![Why Marketing Teams Benefit from an Internal Digital Storefront](https://info.bluedge.com/hubfs/Why%20Marketing%20Teams%20Benefit%20from%20an%20Internal%20Digital%20Storefront%20(1).png)](https://info.bluedge.com/beblog/why-marketing-teams-benefit-from-an-internal-digital-storefront) [next](https://info.bluedge.com/beblog/why-marketing-teams-benefit-from-an-internal-digital-storefront) ### [Why Marketing Teams Benefit from an Internal Digital Storefront](https://info.bluedge.com/beblog/why-marketing-teams-benefit-from-an-internal-digital-storefront) #### Related news ### [From Concept to Creation: The Process Behind Custom AI Models for Brand-Specific Visuals](https://info.bluedge.com/beblog/from-concept-to-creation-the-process-behind-custom-ai-models-for-brand-specific-visuals) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) March 31 2025 [3D](https://info.bluedge.com/beblog/tag/3d) ### [5 Tips for Marketers: Get the Best Work Out of Your Creative Partner](https://info.bluedge.com/beblog/getting-the-best-work-from-your-creative-partner) [![image](https://info.bluedge.com/hs-fs/hubfs/Delilah%20(2).png?width=35&height=35&length=35&upsize=true&upscale=true&name=Delilah%20(2).png)](https://info.bluedge.com/beblog/author/delilah-johnson) [Delilah Johnson](https://info.bluedge.com/beblog/author/delilah-johnson) May 15 2023 [Top #](https://info.bluedge.com/beblog/tag/top) ### [Crafting Beauty: COVERGIRL’s Vision for Spring 2025](https://info.bluedge.com/beblog/crafting-beauty-bluedge-and-covergirls-vision-for-spring-2025) [![image](https://info.bluedge.com/hs-fs/hubfs/About_Us_Mgmt-Team_DO.jpg?width=35&height=35&length=35&upsize=true&upscale=true&name=About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) April 7 2025 [Case Study](https://info.bluedge.com/beblog/tag/case-study) [![BluEdge Logo_White-1](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_White-1.png?width=200&height=290&name=BluEdge%20Logo_White-1.png "BluEdge Logo_White-1")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Follow us on LinkedIn](https://www.linkedin.com/company/bluedgetm/) [Follow us on Instagram](https://www.instagram.com/bluedgetm/) [Follow us on Pinterest](https://www.pinterest.com/BluEdgeTM/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Desireé Olivera-Medina", "url" : "https://info.bluedge.com/beblog/author/desireé-olivera-medina" }, "dateModified" : "2026-03-24T17:47:53.280Z", "datePublished" : "2025-09-05T19:47:59.000Z", "headline" : "The Walter Award – VML Dinosaur Trophy: A 2-of-a-kind fabrication that celebrated creativity through character and craft", "image" : [ "https://info.bluedge.com/hubfs/Blog%20Post%20full%20width%20Blog%20(3)-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.bluedge.com/beblog/the-walter-award-vlm-dinosaur-trophy-a-2-of-a-kind-fabrication-that-celebrated-creativity-through-character-and-craft", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.bluedge.com/hubfs/BluEdge%20Logo_New%20Color-1.png" }, "name" : "BluEdge" } } ```