--- title: Bringing Sports Illustrated Stadium to Life for the New York red Bulls description: Discover how BluEdge and M.A.G. Resource transformed Sports Illustrated Stadium for the New York Red Bulls with immersive fan experiences and large-scale stadium branding. image: https://info.bluedge.com/hubfs/Sports%20Illustrated%20Stadium%20for%20New%20York%20Red%20Bulls.jpg --- [![BluEdge Logo\_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=100&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](http://www.bluedge.com) [![BluEdge Logo\_New Color-2](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-2.png?width=200&height=290&name=BluEdge%20Logo_New%20Color-2.png "BluEdge Logo_New Color-2")](https://bluedge.com/) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) Search ## [![BluEdge Logo](https://info.bluedge.com/hs-fs/hubfs/BluEdge%20Logo_New%20Color-1.png?width=1500&height=290&name=BluEdge%20Logo_New%20Color-1.png "BluEdge Logo")](http://www.bluedge.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://info.bluedge.com/beblog/bringing-sports-illustrated-stadium-to-life-for-the-new-york-red-bulls#atbs-offcanvas-primary) - [Blog Home](https://info.bluedge.com/beblog) - [About BluEdge](https://www.bluedge.com/about-us) - [Experiential Marketing Services](https://www.bluedge.com/experiential-marketing/) - [Business Technology Services](https://www.bluedge.com/business-technologies/) - [Contact Us](https://www.bluedge.com/contact-us/) [Case Study](https://info.bluedge.com/beblog/tag/case-study) [Experiential Graphics](https://info.bluedge.com/beblog/tag/experiential-graphics) [Branding](https://info.bluedge.com/beblog/tag/branding) [Experiential Marketing](https://info.bluedge.com/beblog/tag/experiential-marketing) # Bringing Sports Illustrated Stadium to Life for the New York red Bulls By [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 17 Dec 2025 [![author](https://info.bluedge.com/hubfs/About_Us_Mgmt-Team_DO.jpg)](https://info.bluedge.com/beblog/author/desireé-olivera-medina) [Desireé Olivera-Medina](https://info.bluedge.com/beblog/author/desireé-olivera-medina) 17 Dec 2025 - - - Bringing Sports Illustrated Stadium to Life for the New York red Bulls 5:23   **Client:** Sports Illustrated Stadium (Home of the New York Red Bulls, MLS) **Project Partner:** [M.A.G. Resource, Inc](https://magresourceinc.com/) **Interviewee:** Greg Grasso, Senior Account Director, BluEdge **Conducted by:** Desiree Olivera Medina ## **A Historic Stadium Rebrand Meets an Elevated Fan Experience** When the iconic home of the New York Red Bulls was renamed [Sports Illustrated Stadium](https://www.newyorkredbulls.com/sportsillustratedstadium/), it marked a major moment in [Major League Soccer](https://www.mlssoccer.com/) stadium branding. As Sports Illustrated’s first-ever stadium sponsorship, the venue needed a visual identity that matched the brand’s legendary status in sports storytelling. BluEdge was brought in—through our project partners at M.A.G. Resource, Inc., experts in stadium branding and experiential updates for sports venues—to help bring this ambitious vision to life. The result: bold graphics, immersive fan moments, and a cohesive stadium environmental graphics package that transformed the Red Bulls’ home into a truly iconic destination. We sat down with Senior Account Director Greg Grasso to talk through the scale, highlights, and behind-the-scenes work that brought Sports Illustrated Stadium to life.   ### **A Historic Stadium Rebrand Meets Elevated Fan Experience** ![Greg 6](https://info.bluedge.com/hs-fs/hubfs/Greg%206.jpg?width=306&height=230&name=Greg%206.jpg)When the iconic home of the New York Red Bulls was renamed [*Sports Illustrated Stadium*](https://www.newyorkredbulls.com/sportsillustratedstadium/), it marked a significant moment in Major League Soccer history. It was the first time Sports Illustrated had sponsored a stadium, and the venue needed to visually live up to the brand’s legendary status. BluEdge was tapped to help make that happen—with bold graphics, immersive fan touchpoints, and smart, flexible solutions across the stadium. We sat down with Greg Grasso, BluEdge’s Senior Account Director, to talk through the scale, highlights, and behind-the-scenes work that brought Sports Illustrated Stadium to life. ### **Q: How did the project start, and what made this rebrand unique?** **Greg Grasso:** This was the first year the Red Bulls worked with Sports Illustrated as a title sponsor. While we’ve done work at the stadium before, this time it was different—there was a whole new visual language and emotional legacy to translate into the built environment. What made this project especially exciting is that we were brought into the opportunity through our partners at **M.A.G. Resource, Inc.**, who manage a significant amount of stadium branding and experiential updates for major sports venues. Through M.A.G. Resource, Inc., we began collaborating with the Red Bulls and Sports Illustrated teams early in the process, aligning on expectations, timelines, and the creative direction needed to bring the Sports Illustrated brand to life across the stadium. Sports Illustrated is nostalgic for a lot of us—it used to be *the* weekly source for sports stories. The challenge was figuring out how to bring that feeling into a modern, immersive fan experience.” ![PXL\_20250426\_194729335.LONG\_EXPOSURE-01.COVER copy\_edit](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_194729335.LONG_EXPOSURE-01.COVER%20copy_edit.jpg?width=4080&height=1624&name=PXL_20250426_194729335.LONG_EXPOSURE-01.COVER%20copy_edit.jpg) ### **Q: What types of work did BluEdge deliver for Sports Illustrated Stadium?** **Greg Grasso:** We executed **97 unique stadium graphic components** for the rebrand this year. Some were single elements, and others included quantities of 20, 50, even 75. Just to give you a sense: - **75 framed Sports Illustrated covers** were installed throughout the stadium—including large-scale murals in premium spaces and mini gallery-style moments for fans. - **Custom textile wallpapers** were used in high-traffic areas—uncommon in stadium settings—but it looked so good Sports Illustrated didn’t mind if they had to reprint every year. - **I-beam mesh banners**, **window perf films**, **dimensional signage**, and **branded vendor carts** helped carry the identity throughout concourses and suites. - **Photo walls** and Instagrammable moments turned fans into the stars—literally, with a mock magazine cover wall that became a go-to stop for selfies. - **Frosted and perforated window graphics** created branded visual moments that were both beautiful and functional, offering privacy for lounges while allowing guests to see out. - **Vinyl furniture wraps for tables, refreshment zones, and food vendors**, including Heineken areas and the Crossbar bar. - ![Jinro Area at Sports Illustrated Stadium](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_212316906%20copy_Edit.jpg?width=3498&height=2633&name=PXL_20250426_212316906%20copy_Edit.jpg) Jinro Area at Sports Illustrated Stadium - ![Plaque Wall](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_195915673%20copy_edit.jpg?width=3356&height=2788&name=PXL_20250426_195915673%20copy_edit.jpg) Plaque Wall - ![Exterior Flags, Fence Mesh, and Dimensional Lettering at Sports Illustrated Stadium](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_195328441%20copy_edit.jpg?width=4080&height=3072&name=PXL_20250426_195328441%20copy_edit.jpg) Exterior Flags, Fence Mesh, and Dimensional Lettering at Sports Illustrated Stadium - ![Table Graphic Wrap for Heineken Area at Sports Illustrated Stadium](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_211906497_edit.jpg?width=3151&height=2280&name=PXL_20250426_211906497_edit.jpg) Table Graphic Wrap for Heineken Area at Sports Illustrated Stadium - ![Wayfinding at Sports Illustrated Stadium](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_212550691%20copy_edit.jpg?width=2947&height=3891&name=PXL_20250426_212550691%20copy_edit.jpg) Wayfinding at Sports Illustrated Stadium - ![New York Red Bulls Window Graphics at Sports Illustrated Stadium](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_213219274%20copy_edit.jpg?width=3072&height=4080&name=PXL_20250426_213219274%20copy_edit.jpg) New York Red Bulls Window Graphics at Sports Illustrated Stadium - ![New York Red Bulls x Adidas Pod Wrap](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_211746304%20copy_edit.jpg?width=4080&height=3072&name=PXL_20250426_211746304%20copy_edit.jpg) Hover New York Red Bulls x Adidas Pod Wrap - ![New York Red Bulls Fence Mesh](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_200208467%20copy_edit.jpg?width=4080&height=3072&name=PXL_20250426_200208467%20copy_edit.jpg) New York Red Bulls Fence Mesh - ![Oversized Fabric Sports Illustrated Cover Photo Op](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_195131462%20copy_edit.jpg?width=2364&height=1582&name=PXL_20250426_195131462%20copy_edit.jpg) Oversized Fabric Sports Illustrated Cover Photo Op   ### **Q: Any favorite details or surprises along the way?** **Greg Grasso:** The *Sports Illustrated covers* were a highlight—75 different ones featuring iconic athletes like Tiger Woods. The day before opening, the client called asking if we could add **UPC codes** to each one. They loved the covers so much they wanted fans to be able to buy them. So we printed and installed 75 more labels—each with a scan-to-shop code that linked to their store. Another interesting moment: we wrapped one of the building’s largest exterior windows **the day before opening**, using a 90-foot crane. That type of install requires precision—geometry, alignment, visibility from the street. Not easy, but we got it done. ![PXL\_20250426\_195734488 copy\_edit](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_195734488%20copy_edit.jpg?width=2885&height=1928&name=PXL_20250426_195734488%20copy_edit.jpg) ### **Q: What materials and methods made the biggest impact?** **Greg Grasso:** We used **wallpaper in a public area**, which is almost never done in stadiums—usually it's decals or vinyl. But the Sports Illustrated brand called for something higher-end. They said, “Even if it only lasts a year, it’s worth it for the look.” Our team also provided **structural solutions**, like mesh banners for the I-beams, and **dimensional letters** for branded bar areas. That added real depth to the environment. And the **window graphics**—frosted and perforated—balanced beauty and functionality, maintaining privacy inside the lounges while creating eye-catching brand moments from outside. ![PXL\_20250426\_211243608 copy\_edit](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_211243608%20copy_edit.jpg?width=2960&height=3072&name=PXL_20250426_211243608%20copy_edit.jpg) ### **Q: What’s BluEdge’s overall footprint at Sports Illustrated Stadium now?** **Greg Grasso:** We’ve worked with the stadium for years, but this was our biggest project yet. **Roughly 80% of the stadium’s graphics** were handled by us. We coordinated install logistics, handled production, and even managed partnerships for specialized pieces. Everything from **wall wraps and concourse graphics** to **mesh signage, dimensional logos, food cart branding**, and even some of the tables—our work is everywhere you look. ![PXL\_20250426\_204533140 copy\_edit](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_204533140%20copy_edit.jpg?width=3670&height=2764&name=PXL_20250426_204533140%20copy_edit.jpg) ### **Q: Any lessons or takeaways from this stadium rebrand?** **Greg Grasso:** Be flexible and fast. Between last-minute change requests, game-day restrictions, and brand standards, you’ve got to move quickly and make it look perfect. We’re proud that we pulled it off without interrupting stadium operations—and in a way that honored both the *Red Bulls* and the *Sports Illustrated* legacy. And document everything! This project helped us strengthen our sports portfolio, and that’s something we’re building on for future stadium and arena work. ![PXL\_20250426\_211830935 copy\_edit](https://info.bluedge.com/hs-fs/hubfs/PXL_20250426_211830935%20copy_edit.jpg?width=4080&height=3072&name=PXL_20250426_211830935%20copy_edit.jpg) ### **Q: Final thoughts?** **Greg Grasso:** This wasn’t just another branding job. It was about giving fans a new sense of place, making the *Sports Illustrated Stadium* feel both fresh and iconic. 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